About Drip Email Tools
Who writes Drip Email Tools, how we read Drip pricing and documentation, and how to report a correction.
What This Site Covers
Drip Email Tools is an independent guide to Drip, the email automation platform, and to the tools people compare it with when they build drip campaigns: welcome series, onboarding sequences, trial follow-ups and win-back flows. It is written for marketers, founders and small growth teams who want to know what a campaign will cost before they build it.
If you are deciding today, start with Drip's entry tier. For up to 2,500 people, Drip's pricing page lists $39 a month, with unlimited email sends, dynamic segments, onsite campaigns and up to 50 workflows. Drip also offers a 14-day free trial with no credit card required, but no ongoing free plan is listed.
Who Writes It
Articles are published under the byline Mara Holt, which is a pen name for the site's editorial team. It is not the name of a single author with personal credentials. Corrections and questions go to the same editorial inbox listed on the contact page.
How We Read Vendor Pricing and Documentation
We work from what vendors publish. For each product we read the official pricing page and the public documentation, and we record the plan name, the price, the billing view (monthly or annual) and the list size the price applies to. Every price page links to the vendor's own page so you can check the live figure. Drip's pricing was last read on 7 October 2026.
We do not use the products for this site and we do not describe them as if we did. Where a vendor publishes no price, we write "pricing on request" or leave the number out. We do not estimate prices, and we do not show ranges we cannot source.
Drip Pricing at Four List Sizes
The table shows Drip's published monthly prices at four list sizes. Each row uses the top of the people range on the pricing page, so the price applies to every list up to that number.
| List size (people) | Drip plan on the pricing page | Monthly price | What the listing includes |
|---|---|---|---|
| Up to 2,500 | 1–2,500 people | $39 | Unlimited email sends, dynamic segments, onsite campaigns, up to 50 workflows |
| Up to 5,000 | 4,501–5,000 people | $89 | Same as the entry plan, plus email support |
| Up to 10,000 | 9,001–10,000 people | $154 | Chat and email support, dynamic segments, up to 50 workflows |
| Up to 25,000 | 22,501–25,000 people | $369 | Unlimited email sends, chat and email support, free migration, personalized onboarding |
At monthly billing, the entry plan costs 12 × $39 = $468 a year. The pricing page did not list an annual rate in the reading used for this table, so check the current billing options on the vendor page before you commit.
Drip: Where It Works Well and Where It Falls Short
Drip suits teams whose drip campaigns depend on segments. Dynamic segments and up to 50 workflows are part of the published plans from the entry tier upward, and the lower tiers list unlimited email sends, so a small team can plan a welcome series and a trial follow-up without counting sends.
The limits are worth reading closely. Drip has no ongoing free plan. Its published tiers also change shape as lists grow: the 37,501–40,000 people tier lists a 480,000 email send allowance, and the 45,001–50,000 people tier lists 600,000. If your monthly volume is close to those figures, the send cap matters as much as the monthly price. The full terms are on the Drip pricing page.
Alternatives and Comparisons
Drip is one option, not the only one. The site also publishes alternatives and head-to-head comparisons. Each comparison names the situation in which the other tool is the better choice, and each one links to the pricing page of every product it mentions, so you can check the current terms yourself.
How We Evaluate a Tool
Every review uses the same set of questions. We do not assign scores. We write down what the vendor publishes and say where the published information stops.
| Question | What we check | Where the answer comes from |
|---|---|---|
| Campaign builder | Steps, branching, conditions and how sequences are edited | Product documentation |
| Triggers | Time-based or event-based triggers, custom events and exit rules | Documentation and feature pages |
| Integrations | Billing, storefront, analytics, CRM, API and webhook support | Integration directories and docs |
| Pricing at your list size | Plan limits, send allowances and the people or volume gates that change the price | Vendor pricing page, read on a stated date |
| Free terms | Whether a free plan exists, trial length and whether a card is required | Vendor pricing page |
| Support | Documented support channels and onboarding offers | Pricing page and documentation |
Which Starting Point Fits Your Situation
Match your situation to the starting point below, then read the review before you open a trial.
| If you need | Start with | Why |
|---|---|---|
| A first drip program on a small list | Drip's 1–2,500 people plan at $39 a month | Unlimited email sends and up to 50 workflows on the published plan, with a 14-day trial and no card required |
| Growth past 10,000 people | Drip's 9,001–10,000 people tier at $154 a month, compared with alternatives at the same size | Prices rise with list size, and the top tiers list fixed send allowances |
| Welcome and onboarding sequences | Strategy guides, then a tool | Sequence design usually decides results more than the feature list does |
| Lifecycle email triggered by billing events | The native billing integration on each product page | The source of the trigger determines how much setup the tool needs |
Before You Build: A Setup Checklist
The steps below apply to any drip platform. They are most useful before you start a Drip trial, because they show which plan you will need.
| Step | What to confirm |
|---|---|
| 1. Count your people | Count active people, not total records. The list size sets the price tier. |
| 2. Map your triggers | List sign-up, purchase, trial end and cancellation, and note which ones the tool reads natively. |
| 3. Build one sequence | Start with a single welcome series and one exit rule, then check it on a small test segment. |
| 4. Check send limits | Compare your planned monthly sends with the allowance on the tier you need. |
| 5. Confirm the migration path | Drip lists free migration on the 22,501–25,000 people tier. For smaller lists, ask the vendor about import and export before you pay. |
Reporting a Correction
If a price, plan name or limit on this site differs from the vendor's page, tell us through the contact page. We update the affected page and the date its prices were last read. The page itself shows that date, so you can see when the figures were checked.
Frequently Asked Questions
Who writes the reviews?
Articles are published under Mara Holt, a pen name for the site's editorial team. It does not represent a single named author.
Where do the prices come from?
From each vendor's public pricing page, read on the date shown on the page. We record the plan, the price, the billing view and the list size it applies to.
Does Drip have a free plan?
No ongoing free plan is listed. Drip offers a 14-day free trial with no credit card required. Check the Drip pricing page for current terms.
Do you use the products before writing about them?
We do not claim to. Our reviews are built from vendor pricing pages and public documentation, and we say so on each page.
Do you cover contract terms or security audits?
No. Procurement terms, invoicing formats, security audits and compliance questions depend on your own jurisdiction and contract. Ask the vendor directly for those.
How do I report a mistake?
Use the contact page. We update the page and its price check date after we confirm the change.
Are the tools in the comparisons ranked?
Comparisons say which tool suits which situation. Where the other product is the better choice, the comparison says so.