Drip Email Templates You Can Use Today
Ready-to-use drip email templates for common campaigns. Copy, customize, and launch your sequences faster with these proven templates.
Starting from scratch is hard. These templates give you a foundation to build on. Customize the specifics for your product, voice, and audience - but the structures are proven.
Welcome Sequence Templates
Email 1: The Welcome Email
Subject: Welcome to [Product] - here's your first step
Body:
Hi [First Name],
Welcome to [Product]! You just joined [X,XXX] other [customer type] who use [Product] to [main benefit].
Your first step: [specific quick action that takes 2-3 minutes]
[Link to action]
This usually takes about [X] minutes and sets you up for success with everything else.
Questions? Just reply to this email - I read every response.
[Your name]
Email 2: Quick Win (Day 2)
Subject: The fastest way to [achieve specific outcome]
Body:
Hi [First Name],
Most new [Product] users want to [common goal]. Here's the fastest way to get there:
Step 1: [Specific action]
Step 2: [Specific action]
Step 3: [Specific action]
That's it. Most people see [result] within [timeframe].
[Link to tutorial or feature]
Tomorrow I'll show you [preview of next email topic].
[Your name]
Email 3: Social Proof (Day 5)
Subject: How [Customer] achieved [specific result]
Body:
Hi [First Name],
Last month, [Customer name/company] was dealing with [problem you solve].
Today, they've [achieved specific outcome].
The difference? They [key action they took with your product].
Here's what [Customer] said:
"[Testimonial quote]"
You can do the same thing. Here's how: [Link]
[Your name]
Trial Conversion Templates
Email 1: Trial Starting (Day 0)
Subject: Your [X]-day trial has started
Body:
Hi [First Name],
Your [X]-day trial of [Product] starts today. Here's how to make the most of it:
This week: [Primary goal for first few days]
By day [X]: [What success looks like]
Start here: [Link to first action]
I'll check in periodically with tips. If you need anything, just reply.
[Your name]
Email 2: Trial Ending Soon
Subject: Your trial ends in [X] days
Body:
Hi [First Name],
Your [Product] trial ends in [X] days.
During your trial, you've [specific activity - if you have this data].
To keep access to [key features/data]:
[Link to upgrade]
Questions about which plan is right for you? Reply and let me know your situation - I'll give you a straight recommendation.
[Your name]
Email 3: Final Trial Email
Subject: Your trial ends today
Body:
Hi [First Name],
This is it - your [Product] trial ends today.
After today:
- [Specific feature] won't be accessible
- [Data/content] will be [status]
- [Other consequence]
Upgrade now to keep everything: [Link]
Not ready? Reply and tell me what's holding you back. I might be able to help.
[Your name]
Re-engagement Templates
Email 1: We Noticed You've Been Away
Subject: Everything okay, [First Name]?
Body:
Hi [First Name],
I noticed you haven't logged into [Product] recently.
No pressure - but I wanted to check if everything's okay. A few possibilities:
1. Life got busy - totally understandable. Here's a quick win to get back on track: [Link]
2. Stuck on something - reply and tell me what. I'll personally help you figure it out.
3. [Product] isn't right for you - that's okay too. Let me know and I'll stop these emails.
What's going on?
[Your name]
Email 2: What's New
Subject: 3 things that changed since you were last here
Body:
Hi [First Name],
Since you were last active in [Product], we've added some things you might find useful:
1. [Feature 1] - [Brief benefit]
2. [Feature 2] - [Brief benefit]
3. [Feature 3] - [Brief benefit]
Come take a look: [Link]
[Your name]
Lead Nurture Templates
Email 1: Content Follow-Up
Subject: The next step after [content they downloaded]
Body:
Hi [First Name],
You downloaded our [content name] recently. Hopefully it was useful.
Most people who read that have one of these questions next:
- [Common question 1]?
- [Common question 2]?
- [Common question 3]?
We've got resources for all of these. Which one matches you? Reply and I'll send the right follow-up.
[Your name]
Email 2: Value-Add Content
Subject: [Number] [templates/examples/tips] for [their challenge]
Body:
Hi [First Name],
Since you're working on [challenge related to previous content], I thought you'd find this useful:
[Link to resource]
It's a [description] that shows you exactly how to [achieve outcome].
Take a look and let me know what you think.
[Your name]
Post-Purchase Templates
Email 1: Thank You + Next Steps
Subject: Thank you for purchasing [Product]
Body:
Hi [First Name],
Thank you for purchasing [Product/Plan]. You made a great choice.
Here's what happens next:
1. [Immediate next step]
2. [Next step after that]
3. [Goal to achieve]
Your first action: [Link to get started]
Questions? Reply to this email or check out our [help resources link].
[Your name]
Email 2: Review Request
Subject: Quick favor?
Body:
Hi [First Name],
You've been using [Product] for [time period] now. Quick question: how's it going?
If things are going well, would you mind leaving a quick review? It helps other [customer type] find us.
[Link to review site]
Takes about 2 minutes. Would really appreciate it.
If things AREN'T going well - reply and tell me why. I want to fix it.
[Your name]
Using These Templates Effectively
Customization Checklist
- Replace bracketed placeholders with your specifics
- Adjust tone to match your brand voice
- Add product-specific details and links
- Include relevant personalization from your data
- Test subject line variations
What to Keep
- The overall structure and flow
- The single-focus approach (one main point per email)
- The conversational, human tone
- The clear calls-to-action
AI-Generated Templates: Sequenzy
If you want templates customized to your specific product and audience, Sequenzy uses AI to generate complete drip sequences based on your business. Just describe your goal, and it creates a full sequence you can edit and refine. Faster than starting from templates, more personalized than generic copy.