Encharge vs Drip: SaaS Behavioral vs E-commerce Automation
Comparing Encharge and Drip for drip campaigns. SaaS behavioral automation vs e-commerce drip workflows - which platform matches your business model?
Overview
Encharge and Drip both offer sophisticated drip automation but for different business models. Encharge focuses on SaaS behavioral automation with product analytics integration. Drip specializes in e-commerce with deep shopping platform integrations.
| Feature | Encharge | Drip |
|---|---|---|
| Target Audience | SaaS businesses | E-commerce |
| Starting Price | $79/mo | $39/mo |
| Product Event Tracking | Core feature | Shopping events |
| Segment Integration | Yes | Limited |
| E-commerce Integrations | Limited | Extensive |
| Product Recommendations | No | Yes |
Key Differences
Business Model Focus
Encharge understands SaaS product behavior. Track feature usage, segment by engagement levels, trigger drips based on what users do in your product. Integration with Segment and Mixpanel enables rich behavioral data.
Drip understands shopping behavior. Product views, cart additions, purchases, browse abandonment - the triggers and segments revolve around e-commerce patterns.
Pricing
Encharge starts at $79/mo, making it a mid-range investment for SaaS behavioral automation.
Drip starts at $39/mo, offering lower entry for e-commerce businesses.
Who Should Choose What
Choose Encharge if:
- You run a SaaS product
- Product usage data should drive drip campaigns
- You use Segment or similar analytics tools
- Feature adoption drips are important
- User engagement segmentation matters
Choose Drip if:
- You run an e-commerce store
- Shopping behavior drives your drips
- Shopify/WooCommerce is your platform
- Product recommendations in emails matter
- Lower starting cost is preferred
For SaaS with Billing: Consider Sequenzy
Encharge lacks native billing integration. Sequenzy offers native Stripe integration, AI drip generation, and MRR tracking at $19/mo - less than a quarter of Encharge's starting price.
The Bottom Line
Encharge serves SaaS businesses wanting behavioral drips based on product usage. Drip serves e-commerce wanting sophisticated shopping-based automation. Match the tool to your business model.