Klaviyo vs Drip: Shopify-Native vs Platform-Agnostic E-commerce Drips
Comparing Klaviyo and Drip for e-commerce drip campaigns. Deep Shopify integration vs broader e-commerce platform support - which drip tool fits your store?
Overview
Klaviyo and Drip both dominate e-commerce drip marketing, but with different strengths. Klaviyo has the deepest Shopify integration with predictive analytics powered by data from thousands of stores. Drip offers strong e-commerce capabilities across multiple platforms with flexible event-based automation.
| Feature | Klaviyo | Drip |
|---|---|---|
| Best Platform | Shopify | Any e-commerce |
| Starting Price | $45/mo | $39/mo |
| Predictive Analytics | Advanced | Basic |
| Shopify Depth | Native/Deep | Good |
| WooCommerce | Good | Excellent |
| SMS | Integrated | Available |
| Pre-built Flows | Extensive | Good |
Key Differences
Shopify Integration
Klaviyo is practically the default email tool for Shopify stores. The integration is seamless, and Klaviyo's predictive models are trained on Shopify data. Expected next order date, predicted lifetime value, churn risk - all powered by aggregate learning.
Drip integrates well with Shopify but doesn't have the same depth. It's more platform-agnostic, making it a better choice if you use multiple e-commerce platforms or might switch.
Predictive Analytics
Klaviyo's predictive features use machine learning to forecast customer behavior. Drip campaigns can target customers likely to buy, likely to churn, or at specific lifetime value thresholds.
Drip has analytics but not the same predictive sophistication. It's more about reactive drips based on observed behavior than predictive drips based on forecasted behavior.
Who Should Choose What
Choose Klaviyo if:
- Shopify is your e-commerce platform
- Predictive analytics matter to your drip strategy
- You want the deepest Shopify data integration
- SMS is important alongside email
- You value pre-built flows optimized by aggregate data
Choose Drip if:
- You use WooCommerce or multiple platforms
- You want platform flexibility
- Custom event-based drips are important
- Budget is a consideration
- You prefer more control over automation logic
For SaaS: Neither
Both Klaviyo and Drip are built for e-commerce, not SaaS. For subscription businesses, Sequenzy offers native billing integration and AI drip generation designed for SaaS at $19/mo.
The Bottom Line
Shopify stores should default to Klaviyo for its unmatched integration and predictive capabilities. Stores on other platforms or wanting more flexibility should consider Drip.