Loops vs ConvertKit
Compare Loops and ConvertKit (Kit) for drip email marketing. Covering SaaS automation, creator tools, pricing, and drip sequence capabilities.
Last updated: 2026-03-15
Loops
loops.soEmail for modern SaaS companies
Best for: Modern SaaS teams wanting a clean, developer-friendly email platform
ConvertKit
kit.comThe creator marketing platform
Best for: Creators, bloggers, and solopreneurs building email-based businesses
TL;DR: Loops vs ConvertKit for Drip Campaigns
Loops is built for SaaS companies with an API-first approach, while ConvertKit is designed for creators and content-driven businesses. For SaaS drip emails, Loops is the better fit. For creator-led drip campaigns, ConvertKit excels.
Best for SaaS teams that want modern, developer-friendly drip email tooling.
Best for creators and solopreneurs building audiences with email-first strategies.
Best for SaaS companies wanting pre-built drip sequences with native billing integration.
Editor's Note
Loops and ConvertKit serve distinct audiences. Loops is for SaaS, ConvertKit is for creators. If you are a SaaS company on a budget, also consider Sequenzy for its billing-aware drip sequences at a lower price point.
Loops vs ConvertKit vs Sequenzy: Quick Comparison
| Feature | Loops | ConvertKit | Sequenzy | Edge |
|---|---|---|---|---|
| Primary Audience | SaaS companies | Creators and solopreneurs | SaaS companies | Tie |
| Free Plan Contacts | 1,000 contacts | 10,000 subscribers | Trial only | ConvertKit |
| Visual Automation Builder | Loop-based builder | Visual automation editor | Pre-built + custom builder | Tie |
| API-First Design | Yes, core philosophy | API available | API available | Loops |
| Commerce Features | Not available | Digital product sales, tip jars | Billing integration | ConvertKit |
| Transactional Email | Native support | Not supported | Supported | Loops |
| Landing Pages | No | Built-in landing pages and forms | No | ConvertKit |
| Starting Price (Paid) | $49/mo | $29/mo | $19/mo | Sequenzy |
Score Breakdown
Totals: Loops 58/80, ConvertKit 60/80, Sequenzy 64/80.
Drip Email Feature Comparison
Feature-by-feature analysis of drip campaign capabilities.
Sequence Configuration
| Feature | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Time-Based Delays | 7/10 Wait steps in loops | 7/10 Day-based delays in sequences | 8/10 Delays with business hours |
| Conditional Branching | 6/10 Basic property-based conditions | 7/10 Tag and segment-based branching | 7/10 Attribute-based conditions |
| Entry Rules | 7/10 Event-triggered entry | 7/10 Form, tag, and purchase-based entry | 8/10 Billing event and segment entry |
| Exit Conditions | 6/10 Manual exit or completion | 7/10 Tag-based exit and completion rules | 8/10 Conversion-based exit |
Personalization
| Feature | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Dynamic Content | 7/10 Variable-based personalization | 7/10 Liquid tags and conditional content | 7/10 Merge tags and conditional sections |
| Segmentation Depth | 6/10 Property and event-based | 7/10 Tag-based segments with visual builder | 8/10 Billing-aware segments |
Pricing Comparison
ConvertKit offers a generous free plan with 10,000 subscribers, but paid plans add up. Loops has a smaller free tier but competitive paid pricing. Sequenzy is most affordable for SaaS drip.
Free plan: 1,000 contacts, 2,000 sends/mo
Free plan: 10,000 subscribers (broadcasts only, no automations)
14-day free trial only
| Tier | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Free | 1,000 contacts, all features Includes automations | 10,000 subscribers, limited features No automations on free plan | 14-day trial Full features during trial |
| Entry Paid | $49/mo (5K contacts) All features | $29/mo (1K subscribers) Creator plan with automations | $19/mo (15K emails) Full drip features |
| Growth | $99/mo (10K contacts) Higher volume | $59/mo (3K subscribers) Creator Pro with advanced features | $49/mo (50K emails) Higher volume |
Pricing Verdict: ConvertKit free plan is generous for list building, but automations require a paid plan. Loops includes automations on its free plan. Sequenzy offers the best SaaS-specific value.
Cost Note
ConvertKit free plan is generous in contacts but lacks automations. For drip email specifically, Loops free plan with automation included is more practical. Sequenzy offers the most drip value per dollar at $19/mo.
Drip Campaign Types Comparison
How each platform handles different types of drip email campaigns.
SaaS Onboarding
Welcome sequences for new SaaS users
Loops
Event-triggered onboarding loops
ConvertKit
Tag-based onboarding sequences
Sequenzy
Pre-built SaaS onboarding templates
Verdict: Loops is better suited for SaaS onboarding with event-based triggers.
Course / Content Drip
Delivering educational content over time
Loops
Basic time-based sequences
ConvertKit
Excellent course delivery with drip scheduling
Sequenzy
Time-based educational sequences
Verdict: ConvertKit excels at content and course drip delivery for creators.
Trial Conversion
Converting trial users to paid
Loops
Event-based trial flows
ConvertKit
Basic tag-based trial sequences
Sequenzy
Native billing-aware trial conversion
Verdict: Sequenzy leads with native billing integration for trial conversion.
Newsletter Welcome
Introducing new subscribers to your content
Loops
Clean welcome sequences
ConvertKit
Well-designed welcome series
Sequenzy
Basic welcome sequences
Verdict: ConvertKit handles newsletter welcome series slightly better with its creator tools.
Product Launch
Building anticipation and driving launch sales
Loops
Event-based launch sequences
ConvertKit
Launch sequences with commerce integration
Sequenzy
Launch sequences with billing triggers
Verdict: ConvertKit has strong launch sequence capabilities with built-in commerce.
The Bigger Picture
The tools excel in different drip campaign types. Choose based on whether you are building SaaS product sequences or creator content drips.
Automation Builder Comparison
| Feature | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Drag-and-Drop Builder | Yes Clean loop-based builder | Yes Visual automation editor | Yes Simplified drip builder |
| Multi-Step Sequences | Yes Multi-step loops | Yes Multi-step sequences with conditions | Yes Multi-step with templates |
| Goal Tracking | No Not available | No Not native, tag-based workaround | Yes Billing conversion goals |
| Webhook Actions | Yes API-based webhook support | Yes Webhook triggers | Yes Webhook support |
| Commerce Triggers | No Not available | Yes Purchase and product-based triggers | Yes Billing event triggers |
Email Templates & Editor
| Aspect | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Editor Type | Clean visual editor | Minimal text-focused editor | Drag-and-drop editor |
| Design Philosophy | Modern, polished | Simple, text-first | Clean, functional |
| Pre-built Templates | ~15 modern templates | ~10 minimal templates | ~20 SaaS templates |
| Mobile Preview | Yes | Yes | Yes |
| Custom HTML | Supported | Supported | Supported |
Deliverability Comparison
| Factor | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Dedicated IP | Not available | Not available | Shared high-reputation IPs |
| SPF/DKIM/DMARC | Full support | Full support | Full support |
| Bounce Handling | Automatic | Automatic | Automatic |
| Spam Testing | Basic | Basic | Basic |
| Deliverability Focus | Clean SaaS sender pool | Strong creator-focused deliverability | Clean SaaS sender pool |
Both platforms maintain strong deliverability. ConvertKit has a longer track record and is well-regarded for inbox placement among creator audiences.
Integration Ecosystem
Loops: ~20 integrations. ConvertKit: ~120. Sequenzy: ~25.
Payment / Billing
| Service | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Stripe | Yes (Via API) | Yes (Native for ConvertKit Commerce) | Yes (Native deep integration) |
| Paddle | No (Not supported) | No (Not supported) | Yes (Native deep integration) |
Creator Platforms
| Service | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Teachable | No (Not supported) | Yes (Native integration) | No (Not supported) |
| Gumroad | No (Not supported) | Yes (Via Zapier) | No (Not supported) |
Developer Tools
| Service | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| REST API | Yes (API-first platform) | Yes (Full API) | Yes (Full API) |
| Webhooks | Yes (Full support) | Yes (Supported) | Yes (Full support) |
Analytics & Reporting
| Metric | Loops | ConvertKit | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Yes | Yes | Yes |
| Click Rate Tracking | Yes | Yes | Yes |
| Revenue Attribution | Not built-in | Commerce revenue tracking | MRR and billing revenue |
| Subscriber Growth | Basic growth metrics | Detailed subscriber growth charts | Subscriber lifecycle tracking |
| Sequence Performance | Loop-level metrics | Sequence completion and conversion rates | Drip sequence analytics |
Loops: Unique
- + API-accessible analytics
- + Event-based tracking
ConvertKit: Unique
- + Subscriber growth analytics
- + Commerce revenue reports
- + Creator dashboard
Sequenzy: Unique
- + MRR impact reporting
- + Churn correlation analysis
Pros & Cons
Loops
Pros
- + Built specifically for SaaS companies
- + API-first, developer-friendly design
- + Clean, modern interface
- + Native transactional email support
- + Free plan includes automations
Cons
- - Fewer integrations (20 vs 120)
- - No landing page builder
- - No commerce features
- - Less mature than ConvertKit
ConvertKit
Pros
- + Generous free plan (10,000 subscribers)
- + Built-in commerce (digital products, tip jars)
- + Strong creator community and resources
- + Landing pages and signup forms included
- + Large integration ecosystem for creator tools
Cons
- - Not designed for SaaS drip workflows
- - Free plan lacks automations
- - Limited behavioral event tracking
- - Text-focused editor may not suit brand-heavy emails
Best For: Who Should Use What?
SaaS Product Email
A SaaS company needs drip emails with event-based triggers.
Loops is built for SaaS and supports event-triggered drip sequences natively.
Creator Course Launch
A creator needs to drip educational content and sell digital products.
ConvertKit has built-in commerce and is designed specifically for creator drip campaigns.
SaaS Trial Conversion
A SaaS startup needs billing-aware trial conversion drip sequences.
Sequenzy native Stripe/Paddle integration automates trial conversion drips at the lowest cost.
Newsletter to Paid
A writer wants to build a free newsletter and convert readers to paid.
ConvertKit free plan supports 10,000 subscribers and has built-in paid newsletter features.
Migration Guide
Loops to ConvertKit
- 1. Export contacts from Loops via API
- 2. Import subscribers into ConvertKit with tag mapping
- 3. Recreate sequences in ConvertKit automation editor
- 4. Migrate email templates
- 5. Set up forms and landing pages
- 6. Test sequences before activating
Watch Out
- ! Event-based triggers will need tag-based workarounds in ConvertKit
- ! Transactional emails will need a separate service
- ! API-based integrations will require reconfiguration
ConvertKit to Loops
- 1. Export subscribers and tags from ConvertKit
- 2. Import contacts into Loops
- 3. Set up event tracking via Loops API
- 4. Rebuild sequences as Loops automations
- 5. Migrate email templates
- 6. Test all sequences
Watch Out
- ! Commerce features will not transfer
- ! Landing pages will need to be recreated elsewhere
- ! Tag-based logic will need property-based equivalents
The Bottom Line
Choose Loops if...
- ✓ You run a SaaS company and want a modern, developer-friendly email platform
- ✓ API-first integration is important for your engineering team
- ✓ You need transactional and marketing email in one platform
Choose ConvertKit if...
- ✓ You are a creator, blogger, or solopreneur building an audience
- ✓ You want to sell digital products alongside your drip campaigns
- ✓ A generous free plan and built-in landing pages matter to you
Frequently Asked Questions
Is Loops or ConvertKit better for SaaS drip emails?
Loops is better for SaaS drip emails with its API-first design and event-based triggers. ConvertKit is better for creator and content-driven drip campaigns.
Which has a better free plan?
ConvertKit offers 10,000 subscribers for free, but without automations. Loops offers 1,000 contacts with full automation features. For drip campaigns, Loops free plan is more useful.
Can ConvertKit handle SaaS onboarding emails?
ConvertKit can handle basic onboarding sequences, but it lacks SaaS-specific features like product event triggers and billing-aware drip flows.
Does Loops support selling digital products?
No, Loops is focused on email and does not include commerce features. ConvertKit has built-in digital product sales and tip jars.