Sequenzy vs ConvertKit: SaaS Drips vs Creator Sequences

Overview

Sequenzy and ConvertKit both emphasize simplicity in drip email automation, but for different audiences. Sequenzy targets SaaS businesses with AI-powered drip generation and billing integrations. ConvertKit serves creators - bloggers, podcasters, and course sellers - with clean drip sequences and audience management.

Key Differences

Audience and Use Case

Sequenzy is built for SaaS products with subscription billing. Drip campaigns can trigger on trial starts, payment failures, plan upgrades, and churn events. The whole platform assumes you're running a software business.

ConvertKit is built for creators building audiences. Drip sequences for course launches, newsletter welcome series, and content delivery. The platform includes landing pages and paid newsletter features creators need.

Drip Trigger Capabilities

Sequenzy triggers drips based on product events and billing status. User logged in, feature activated, payment failed, subscription upgraded - these become drip triggers automatically through native integrations.

ConvertKit triggers drips based on email engagement, form submissions, tag applications, and purchases through their commerce features. Less product-event-driven, more audience-management-driven.

AI and Content Generation

Sequenzy generates complete drip sequences with AI. Describe your campaign goal, and the AI creates a multi-email sequence tailored to your brand and objective.

ConvertKit doesn't offer AI drip generation. You build sequences manually, which works well for creators who want full control over their voice and content.

Pricing Comparison

Who Should Choose What

Choose Sequenzy if:

• You run a SaaS product with subscription billing
• You want drip campaigns triggered by product usage
• AI-generated drip sequences appeal to you
• MRR and revenue attribution matter
• You need billing-integrated drips (trial, churn, upgrade)

Choose ConvertKit if:

• You're a creator, blogger, or course seller
• You need landing pages for lead capture
• You're building a paid newsletter
• You want simple, creator-focused drip sequences
• Audience building and tagging are priorities

The Bottom Line

These tools serve different audiences well. Sequenzy is the right choice for SaaS businesses wanting drip campaigns that integrate with their product and billing. ConvertKit is perfect for creators wanting simple, effective drip sequences for audience engagement.

Don't choose based on features you won't use. SaaS founders should use Sequenzy. Creators should use ConvertKit.