Sequenzy vs Drip: SaaS-First vs E-commerce Heritage

Overview

Sequenzy and Drip both excel at drip email automation, but they come from different worlds. Sequenzy was built specifically for SaaS with AI-powered drip generation and native billing integrations. Drip started in e-commerce and evolved to serve broader marketing automation needs. Your choice depends on whether you need SaaS-specific features like MRR tracking or e-commerce capabilities like product recommendations.

Key Differences

SaaS vs E-commerce Focus

Sequenzy understands SaaS metrics natively. Trigger drip campaigns based on trial start, payment failure, upgrade, or churn. Segment by MRR, plan type, or customer lifetime value. See which drip sequences drive actual revenue, not just email clicks.

Drip excels at e-commerce drip workflows. Abandoned cart sequences, post-purchase follow-ups, product recommendations, browse abandonment. If you sell physical products, Drip's templates and integrations are more relevant to your drip campaigns.

AI Drip Generation

Sequenzy generates complete drip sequences using AI. Describe your drip campaign goal and receive a tailored sequence ready to customize. This dramatically reduces the time from idea to live drip campaign.

Drip provides templates and building blocks, but you'll craft drip sequences manually. The visual builder is powerful, but creating effective drips requires more time and copywriting expertise.

Billing Integration Depth

Sequenzy has native OAuth integrations with Stripe, Polar, Creem, and Dodo. Subscription data syncs automatically - MRR, LTV, plan details, payment status. This powers sophisticated SaaS drip campaigns without custom code.

Drip connects to Stripe via webhooks, which works but requires more setup. You don't get the same automatic MRR tracking and SaaS-specific segmentation that Sequenzy provides natively for drip targeting.

Pricing Comparison

Sequenzy is significantly more affordable at all subscriber levels, with AI drip features included. Drip's pricing reflects its e-commerce heritage and more mature feature set for online stores.

Who Should Choose What

Choose Sequenzy if:

• You run a SaaS or subscription business
• You want AI to generate your drip sequences
• You need MRR and LTV tracking built-in
• You use Stripe, Polar, Creem, or Dodo for billing
• Budget efficiency matters for your drip campaigns

Choose Drip if:

• You run an e-commerce store
• You need product recommendation drips
• Shopify/WooCommerce integration is essential
• You want established e-commerce drip workflows
• Browse abandonment and cart recovery drips are priorities

The Bottom Line

For SaaS businesses, Sequenzy is the clear choice. Purpose-built drip features for subscription businesses, AI drip sequence generation, native billing integrations, and better pricing make it more practical than adapting Drip's e-commerce platform.

For e-commerce stores, Drip delivers more relevant drip features. Product-based sequences, shopping behavior triggers, and mature integrations with e-commerce platforms make it worth the higher price if you sell physical products.

Don't force a tool to fit your business model. If you're SaaS, use Sequenzy for drips. If you're e-commerce, use Drip or Klaviyo.