Best Drip Email Tools for Agencies in 2026

What Agencies Need from Drip Tools

Agencies managing email for multiple clients have specific requirements:

• Multi-account management: Switch between clients easily
• Client-level permissions: Give clients access without full control
• White-label options: Brand the platform as your own
• Consolidated billing: One bill for all accounts
• Template management: Share templates across accounts
• Reporting: Client-ready reports and dashboards

Key Agency Features

Multi-Client Architecture

• Separate workspaces for each client
• Easy switching between accounts
• Isolated data (client A can't see client B)
• Centralized management dashboard

Permission Levels

• Agency admin: Full control across all accounts
• Account manager: Control specific client accounts
• Client user: Limited access for client review
• View-only: Reports and dashboards only

White-Label Capabilities

• Custom domain for login
• Agency branding on interface
• Branded reports and emails
• Remove platform branding

Top Drip Tools for Agencies

#1 ActiveCampaign - Best Agency Support

Agency partner program available

ActiveCampaign offers strong agency features:

• Agency partner program: Dedicated support and pricing
• Multi-account dashboard: Manage all clients centrally
• Reseller options: Mark up and rebill to clients
• Template sharing: Create templates once, use across clients
• White-label available: On higher tiers

Best for: Full-service marketing agencies managing multiple client accounts.

#2 Mailchimp - Familiar for Clients

Agency program available

Mailchimp's ubiquity is itself an advantage:

• Clients often already know Mailchimp
• Easy handoffs when client relationships end
• Agency dashboard for multi-account management
• Extensive integrations

Best for: Agencies who value client familiarity and easy handoffs.

#3 HubSpot - Premium Agency Partner

Solutions Partner Program

HubSpot offers comprehensive agency features:

• Partner portal and certifications
• Client account management
• Commission on client deals
• Full marketing suite (not just email)

Best for: Agencies offering comprehensive marketing services, not just email.

#4 Brevo - Budget-Friendly Multi-Client

Agency features on Enterprise plans

Brevo offers value for cost-conscious agencies:

• Sub-account management
• Volume-based pricing can benefit agencies
• Multi-channel (email, SMS, WhatsApp)
• API for custom integrations

Best for: Budget-conscious agencies or those adding SMS capabilities.

#5 Klaviyo - E-commerce Agency Standard

Partner program for e-commerce agencies

For agencies focused on e-commerce clients:

• Industry-standard for Shopify agencies
• Partner certifications and training
• Multi-store management
• Deep e-commerce features

Best for: Agencies specializing in e-commerce/Shopify clients.

Agency Workflow Considerations

Client Onboarding

Efficient onboarding saves time:

• Template accounts you can clone
• Standardized sequence libraries
• Quick data import processes
• Self-serve client portals

Reporting

Clients need to see value:

• Automated report generation
• White-labeled reports
• Customizable metrics
• Scheduled report delivery

Template Management

• Master template library
• Push updates to all accounts
• Client-specific customizations
• Version control

Pricing Models for Agencies

Per-Account Pricing

Pay separately for each client account. Easier to pass costs to clients but can get expensive.

Aggregate Pricing

Pool subscribers/emails across all accounts. Better value if clients have varying sizes.

Reseller Markup

Some platforms let you mark up and rebill to clients, creating a revenue stream from the tool itself.

Agency-Specific Drip Sequences

Client Onboarding Sequence

Onboard your own agency clients:

• Welcome and expectations
• Required information gathering
• Access and setup instructions
• First campaign planning
• Reporting schedule setup

Template Sequences by Industry

Pre-built sequences for common client types:

• E-commerce starter pack
• SaaS trial sequence
• Local business welcome
• B2B lead nurture

Our Recommendation

For most agencies, ActiveCampaign offers the best combination of features, agency support, and value. The partner program provides dedicated resources and the multi-account management is well-designed.

For e-commerce agencies, Klaviyo is the standard - clients expect it, and the deep e-commerce features justify the premium.

For agencies serving SaaS clients, consider Sequenzy - its native billing integration eliminates custom integration work that agencies typically have to do for each SaaS client.