Best Drip Email Tools for B2B in 2026

Why B2B Needs Different Drip Tools

B2B sales cycles are fundamentally different from B2C. Your drip campaigns must account for:

• Longer decision cycles: Weeks to months, not hours
• Multiple stakeholders: Champions, decision makers, influencers
• Higher deal values: More scrutiny, more touches needed
• Sales involvement: Marketing and sales must coordinate
• Account-level thinking: Multiple contacts per company

Key Features for B2B Drips

CRM Integration

Bi-directional sync with your sales CRM:

• Salesforce, HubSpot, Pipedrive integration
• Sync email activity to contact records
• Trigger drips based on deal stage changes
• Let sales see what marketing has sent

Lead Scoring

Qualify leads based on engagement:

• Score based on email opens, clicks, content downloads
• Factor in profile fit (company size, industry, role)
• Alert sales when scores reach thresholds
• Route leads to appropriate sequences based on score

Account-Based Views

See all contacts at a company together:

• Account-level engagement tracking
• Multi-threading capabilities
• Coordinate messaging across stakeholders

Sales-Marketing Alignment

• Sales can pause marketing sequences
• Visibility into what's been sent
• Handoff triggers and notifications
• Shared contact views

Top Drip Tools for B2B

#1 HubSpot - Complete B2B Platform

Starting at $50/month (Marketing Starter)

HubSpot offers the most complete B2B marketing platform:

• CRM included: Marketing and sales in one system
• Lead scoring built-in: No additional tools needed
• Workflow automation: Sophisticated drip capabilities
• Content tools: Blog, landing pages, forms included
• Account-based features: See account-level engagement

Best for: B2B companies wanting an all-in-one platform with CRM included.

#2 ActiveCampaign - Powerful Automation

Starting at $29/month

ActiveCampaign offers sophisticated automation at reasonable cost:

• Visual automation builder
• CRM capabilities included
• Lead scoring and tagging
• Good Salesforce integration

Best for: B2B companies wanting powerful automation without HubSpot pricing.

#3 Pardot (Salesforce Marketing Cloud)

Starting at $1,250/month

Pardot offers enterprise B2B marketing automation:

• Native Salesforce integration
• Sophisticated lead scoring
• Account-based marketing features
• Enterprise compliance and security

Best for: Enterprises already invested in Salesforce ecosystem.

#4 Marketo (Adobe)

Enterprise pricing (contact for quote)

Marketo is the enterprise standard for B2B marketing:

• Sophisticated automation and scoring
• Advanced segmentation
• Account-based marketing
• Revenue attribution

Best for: Large enterprises with complex B2B marketing needs.

#5 Sequenzy - B2B SaaS Specialty

Starting at $19/month

If you're a B2B SaaS company, Sequenzy offers unique advantages:

• Native billing integration for SaaS
• AI-generated nurture sequences
• Trial and subscription triggers
• Affordable for startups

Best for: B2B SaaS companies who want billing-aware drips without enterprise pricing.

Essential B2B Drip Sequences

Content Lead Nurture

For leads who download content:

• Week 1: Related content + welcome
• Week 2-4: Educational series on the topic
• Week 5-6: Case studies and social proof
• Week 7-8: Product-adjacent content
• Week 9-10: Soft demo offer

Sales-Engaged Support

For leads working with sales:

• Pre-demo preparation materials
• Post-demo follow-up resources
• ROI calculators and business cases
• Technical documentation
• Stakeholder-specific content

Lost Deal Re-engagement

For deals that didn't close:

• Wait 30-60 days after loss
• Industry insights (no sales pitch)
• New features that address their objections
• Relevant case studies
• Periodic check-ins

Lead Scoring Strategies

Engagement Scoring

• Email open: +1 point
• Email click: +3 points
• Content download: +10 points
• Pricing page visit: +15 points
• Demo request: +50 points

Fit Scoring

• Target industry: +20 points
• Company size in sweet spot: +15 points
• Decision maker role: +20 points
• Geographic fit: +10 points

Score-Based Actions

• Score 0-30: Continue nurturing
• Score 30-60: More product-focused content
• Score 60-80: Sales notification
• Score 80+: Immediate sales follow-up

Our Recommendation

For most B2B companies, HubSpot offers the best combination of marketing automation and CRM in one platform. The integration is seamless and the learning curve is manageable.

If you're already on Salesforce, consider ActiveCampaign for its good integration and lower cost than Pardot.

If you're a B2B SaaS company, Sequenzy deserves serious consideration for its unique combination of B2B nurturing and subscription billing integration at a fraction of enterprise tool pricing.