Brevo vs Constant Contact for Drip Emails (2026 Comparison)
Compare Brevo and Constant Contact for drip email campaigns. Analyze automation capabilities, pricing, and drip sequence features side by side.
TL;DR verdict
Brevo offers more channels (CRM, SMS, WhatsApp) at a competitive price, while Constant Contact provides a simpler, more established experience with strong event marketing features. For drip automation, Brevo has a slight edge in workflow flexibility.
Brevo
7.1/80
Best for businesses wanting drip emails alongside CRM, SMS, and WhatsApp.
Constant Contact
6.4/80
Best for small businesses and nonprofits wanting a trusted, easy-to-use email tool.
Sequenzy · also consider
8.5/80
Best for SaaS companies needing drip sequences with native billing integration.
Sequenzy email automation for SaaS → · from $19/month
Brevo is the more modern, feature-rich option. Constant Contact excels in niche areas like events and nonprofits. For SaaS companies, neither is the right choice. Sequenzy provides billing-integrated drip email at $19/mo.
Quick comparison
| Feature | Brevo | Constant Contact | Sequenzy | Winner |
|---|---|---|---|---|
| Automation builder | Visual workflow builder with branching | Basic automation paths | Visual builder with SaaS templates | Brevo |
| Free plan | 300 emails/day free | No free plan (60-day trial) | Free tier available; paid from $19/mo (check current limits) | Brevo |
| Starting price | $25/mo | $12/mo | $19/mo | Constant Contact |
| Event marketing | Not available | Built-in event management | Not available | Constant Contact |
| SMS marketing | Built-in SMS and WhatsApp | SMS available as add-on | Not available | Brevo |
| CRM included | Yes, built-in CRM | Basic contact management | No CRM | Brevo |
| Billing integration | Not native | Not native | Native Stripe, Paddle, and Lemon Squeezy | Sequenzy |
| Social media posting | Not included | Social media scheduling included | Not available | Constant Contact |
Score breakdown
| Category | Brevo | Constant Contact | Sequenzy | Max |
|---|---|---|---|---|
| Drip Campaign Builder | 7 | 5 | 9 | 10 |
| Segmentation | 7 | 5 | 8 | 10 |
| Ease of Use | 7 | 8 | 9 | 10 |
| Pricing Value | 8 | 6 | 9 | 10 |
| Deliverability | 7 | 8 | 8 | 10 |
| Integrations | 7 | 7 | 7 | 10 |
| Analytics & Reporting | 7 | 6 | 8 | 10 |
| Template Quality | 8 | 8 | 8 | 10 |
| Total | 58 | 53 | 66 | 80 |
Drip feature deep-dive
Drip Sequence Setup
| Capability | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Time-based delays | 7/10 — Standard delay steps in automation | 6/10 — Basic time-based sequences | 9/10 — Smart delays with optimization |
| Behavioral triggers | 6/10 — Opens, clicks, page visits | 5/10 — Opens, clicks, basic actions | 8/10 — Billing and usage triggers |
| Conditional branching | 7/10 — If/else in workflows | 4/10 — Very limited branching | 8/10 — Conditional paths on events |
| Multi-step automation | 7/10 — Multi-step workflow support | 5/10 — Basic multi-step paths | 8/10 — Full multi-step drip sequences |
Personalization
| Capability | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Dynamic content | 7/10 — Personalization tags and conditional blocks | 6/10 — Basic personalization fields | 8/10 — Dynamic variables with billing data |
| Segmentation depth | 7/10 — List and attribute-based | 5/10 — Contact tag and list-based | 8/10 — Plan, billing, engagement segments |
| Send-time optimization | 8/10 — AI-powered optimization | 5/10 — Manual scheduling | 7/10 — Timezone-aware delivery |
Pricing
Constant Contact has a lower starting price but charges per contact and lacks a free plan. Brevo charges per email volume with unlimited contacts and has a free tier. Brevo offers better value at scale.
Brevo free option
Free: 300 emails/day, unlimited contacts.
From $25/mo (Starter plan)
Constant Contact free option
No free plan. 60-day trial available.
From $12/mo (Lite plan)
Sequenzy free option
Free tier available; paid from $19/mo (check current limits)
From $19/month
| Tier | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Starter / Entry | $25/mo — 20K emails/mo | $12/mo — Up to 500 contacts, Lite plan | $19/mo — 15K emails/mo, all features |
| Growth / Mid | $49/mo — 40K emails/mo | $55/mo — Up to 2,500 contacts, Standard plan | $19/mo — 15K emails, pre-built sequences |
| Scale / Business | $69/mo — 60K emails/mo | $110/mo — Up to 5,000 contacts, Premium plan | $19/mo — 15K included, overage available |
Brevo is more affordable at scale due to volume-based pricing. Constant Contact gets expensive quickly as contacts grow. Sequenzy offers the best per-dollar value for SaaS drip email.
Constant Contact gets expensive fast with per-contact pricing. Brevo is more budget-friendly for growing lists. Sequenzy offers flat $19/mo for SaaS drip email with all features.
Drip campaign types
Welcome / Onboarding Drip
Winner: SequenzyWelcome new subscribers or members
7/10 · Brevo
Good. Automation workflows for welcome series.
6/10 · Constant Contact
Basic. Simple welcome email automation.
9/10 · Sequenzy
Excellent. Pre-built SaaS onboarding sequences.
Brevo has more flexibility for welcome drips than Constant Contact.
Event Follow-up Drip
Winner: SequenzyFollow up with event attendees
3/10 · Brevo
Not built for events.
8/10 · Constant Contact
Strong. Built-in event management with follow-ups.
3/10 · Sequenzy
Not built for events.
Constant Contact is the clear winner for event-related drip campaigns.
Re-engagement Drip
Winner: SequenzyWin back inactive subscribers
7/10 · Brevo
Good. Engagement-based segmentation.
5/10 · Constant Contact
Basic. Manual inactive filtering.
8/10 · Sequenzy
Good. Churn risk detection.
Brevo has better engagement tracking for re-engagement campaigns.
Nonprofit Donor Drip
Winner: SequenzyNurture and retain donors with follow-up sequences
5/10 · Brevo
Moderate. No nonprofit-specific features.
7/10 · Constant Contact
Good. Nonprofit pricing and donation tools.
2/10 · Sequenzy
Not designed for nonprofits.
Constant Contact has dedicated nonprofit features and pricing.
Trial-to-Paid Conversion
Winner: SequenzyConvert SaaS trial users to paying customers
4/10 · Brevo
Weak. No SaaS features.
3/10 · Constant Contact
Very weak. Not designed for SaaS.
9/10 · Sequenzy
Excellent. Native billing integration.
Sequenzy is the only option here for SaaS trial conversion drips.
Constant Contact stands out for event follow-up drips, a unique strength. For SaaS lifecycle drips, both tools are inadequate. Sequenzy is designed specifically for those campaigns.
Automation builder & editor
Builder features
| Feature | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Visual drag-and-drop editor | ✓ Drag-and-drop automation builder | ✓ Basic automation path builder | ✓ Clean builder for sequences |
| Multi-step branching | ✓ If/else with conditions | — Very limited branching | ✓ Conditional paths |
| Webhook triggers | ✓ Webhooks available | — Not available | ✓ Webhook support |
| Wait conditions | ✓ Time-based delays | ✓ Time delays | ✓ Time and event waits |
| A/B split testing | ✓ A/B in automations | ✓ Subject line A/B testing | ✓ Subject and content testing |
| Event-triggered drips | — No event management | ✓ Event RSVP and follow-up automation | — No event features |
Template editor
| Aspect | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Editor type | Drag-and-drop visual editor | Drag-and-drop with AI Content Generator | Visual editor with code access |
| Pre-built templates | 40+ templates | 200+ templates | SaaS-optimized templates |
| Mobile responsiveness | Automatic responsive | Automatic responsive with preview | Automatic responsive |
| Dynamic content support | Personalization variables | Basic personalization | Dynamic billing variables |
| Industry templates | General business templates | Templates for nonprofits, events, retail | SaaS-specific templates |
Deliverability
| Factor | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Average deliverability rate | 93-96% | 95-97% | 96-98% |
| Dedicated IP option | Yes, as add-on | Not widely available | Shared optimized pools |
| SPF/DKIM/DMARC support | Full support | Full support | Full support with guide |
| Bounce handling | Automatic management | Automatic with list cleaning | Automatic handling |
| Spam testing | Basic spam check | Spam testing available | Pre-send analysis |
Constant Contact has a strong deliverability reputation built over nearly 30 years. Brevo has improved significantly but its diverse user base can impact shared IP quality.
Integrations
Brevo
65+
Constant Contact
100+
Sequenzy
30+
Payment / Billing
Brevo
- — Stripe: Not native
Constant Contact
- — Stripe: Not native
Sequenzy
- ✓ Stripe: Native, deep integration
- ✓ Paddle: Native, deep integration
E-commerce
Brevo
- ✓ Shopify: Native
- ✓ WooCommerce: Plugin
Constant Contact
- ✓ Shopify: Native
- ✓ WooCommerce: Plugin
Sequenzy
- — Shopify: Not available
- — WooCommerce: Not available
Event Management
Brevo
- ✓ Eventbrite: Via integration
Constant Contact
- ✓ Eventbrite: Native integration
- ✓ Built-in events: Core feature
Sequenzy
- — Eventbrite: Not available
Analytics & reporting
| Metric | Brevo | Constant Contact | Sequenzy |
|---|---|---|---|
| Open rate tracking | Yes, basic reporting | Yes, with comparisons | Yes, with benchmarks |
| Click rate tracking | Yes, click maps | Yes, click tracking | Yes, per-link tracking |
| Revenue attribution | Basic e-commerce | Basic tracking | Native MRR attribution |
| Event analytics | Not available | Event registration and attendance | Not available |
| Social media analytics | Not included | Social posting analytics | Not available |
Only in Brevo
- CRM analytics
- SMS delivery metrics
- WhatsApp performance
Only in Constant Contact
- Event registration stats
- Social media posting analytics
- Survey results
Only in Sequenzy
- MRR impact reports
- Trial conversion funnels
- Churn analytics
Pros and cons
Brevo
Pros
- All-in-one with CRM, SMS, WhatsApp, and chat
- Free plan with unlimited contacts
- Better automation workflow capabilities
- Transactional email included
- Volume-based pricing is cost-effective at scale
Cons
- No event management features
- Deliverability trails Constant Contact slightly
- No SaaS-specific capabilities
- Smaller template library
- No social media posting tools
Constant Contact
Pros
- Nearly 30 years of industry experience
- Built-in event management and registration
- Strong deliverability reputation
- Large template library (200+)
- Social media scheduling included
Cons
- Automation is very basic
- Limited conditional branching
- No webhook support
- Pricing scales steeply with contacts
- No free plan (only 60-day trial)
Best for these scenarios
Event-driven marketing
Pick: Constant ContactYou host events and want automated attendee follow-ups.
Constant Contact has built-in event management with automated follow-up drips.
Multi-channel marketing
Pick: BrevoYou want email, SMS, and CRM in one tool.
Brevo provides the broadest channel coverage at an affordable price.
Nonprofit email drips
Pick: Constant ContactYou are a nonprofit wanting donor nurture sequences.
Constant Contact offers nonprofit pricing and features designed for fundraising.
SaaS drip email
Pick: SequenzyYou need billing-aware drip sequences for a SaaS product.
Sequenzy has native Stripe, Paddle, and Lemon Squeezy integration and pre-built SaaS sequences.
Large list, budget priority
Pick: BrevoYou have a large list and want the most affordable option.
Brevo charges by email volume with unlimited contacts, making it cheaper for large lists.
Migration plans
Brevo → Constant Contact
Difficulty: Easy
Time: 1-2 weeks
Warnings
- SMS and CRM capabilities will be lost
- Automation complexity will be reduced
- Webhook-based automations cannot transfer
- Pricing model changes to per-contact
Constant Contact → Brevo
Difficulty: Easy
Time: 1-2 weeks
Warnings
- Event management features will be lost
- Social media posting will need a separate tool
- Survey features not available in Brevo
| Direction | Step | Success criteria |
|---|---|---|
| Brevo → Constant Contact | Export contacts from Brevo | Easy |
| Brevo → Constant Contact | Import into Constant Contact | Easy |
| Brevo → Constant Contact | Recreate basic automations | Easy |
| Brevo → Constant Contact | Rebuild email templates | Easy |
| Brevo → Constant Contact | Set up event management if needed | Easy |
| Brevo → Constant Contact | Test sequences | Easy |
| Constant Contact → Brevo | Export contacts from Constant Contact | Easy |
| Constant Contact → Brevo | Import into Brevo | Easy |
| Constant Contact → Brevo | Rebuild automations with more branching options | Easy |
| Constant Contact → Brevo | Recreate templates | Easy |
| Constant Contact → Brevo | Set up CRM and SMS if desired | Easy |
| Constant Contact → Brevo | Test and verify deliverability | Easy |
Frequently asked questions
Is Constant Contact good for drip email campaigns?
Constant Contact can handle simple drip sequences, but its automation is basic. If drip complexity is important, Brevo offers more workflow flexibility. For SaaS-specific drips, Sequenzy is the better choice.
Why is Constant Contact more expensive at scale?
Constant Contact charges per contact, and pricing increases quickly as your list grows. Brevo charges per email volume with unlimited contacts, which is more cost-effective for larger lists.
Which is better for nonprofits?
Constant Contact is generally better for nonprofits, with dedicated nonprofit pricing, event management tools, and donation tracking features.
Can either tool handle SaaS drip campaigns?
Neither is designed for SaaS. Both lack billing integration, trial tracking, and subscription lifecycle features. Sequenzy is purpose-built for SaaS drip email with native Stripe/Paddle support.
Which should you choose?
Choose Brevo if…
- You want an all-in-one platform with CRM, SMS, and WhatsApp
- You have a large contact list and want volume-based pricing
- Better automation and workflow branching are important
- You want a free plan to start with
Choose Constant Contact if…
- You host events and need built-in event management
- You are a nonprofit wanting dedicated features and pricing
- Deliverability reputation is a top priority
- You want social media scheduling included
Also consider Sequenzy
Best for SaaS companies needing drip sequences with native billing integration. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.