Drip vs GetResponse: Drip Email Comparison for 2026
A complete comparison of Drip and GetResponse for drip email campaigns, covering automation, sequences, webinar integration, landing pages, pricing, and more.
TL;DR verdict
Drip excels at ecommerce drip automation with deeper triggers and personalization, while GetResponse offers a broader feature set including webinars, landing pages, conversion funnels, and more affordable pricing. For pure drip email power, Drip wins. For an all-in-one marketing toolkit, GetResponse is stronger. For SaaS, Sequenzy provides targeted subscription lifecycle sequences.
Drip
82/100
Best for ecommerce brands needing powerful behavior-driven drip automation.
GetResponse
77/100
Best for businesses wanting an all-in-one marketing suite with email, webinars, and funnels.
Sequenzy · also consider
84/100
Best for SaaS companies needing pre-built subscription lifecycle drip sequences.
Sequenzy email automation for SaaS → · from $19/month
Drip and GetResponse represent two different philosophies. Drip does one thing very well (ecommerce automation), while GetResponse tries to be a complete marketing suite. For focused drip email campaigns, Drip is the better tool. For businesses that want everything in one platform, GetResponse covers more ground.
Quick comparison
| Feature | Drip | GetResponse | Sequenzy | Winner |
|---|---|---|---|---|
| Visual Automation Builder | Yes, workflow-based | Yes, flowchart-style builder | Yes, sequence-focused builder | Drip |
| Webinar Platform | Not included | Built-in webinar hosting | Not included | GetResponse |
| Landing Page Builder | Not included | Built-in with A/B testing | Not included | GetResponse |
| Conversion Funnels | Not included | Pre-built sales and webinar funnels | Not included | GetResponse |
| Free Plan | No (14-day trial) | Yes (500 contacts, limited) | No (14-day trial) | GetResponse |
| Ecommerce Depth | Deep Shopify/WooCommerce integration | Basic ecommerce integrations | Limited ecommerce | Drip |
| SaaS Trial Sequences | Manual setup | Manual setup | Pre-built trial conversion | Sequenzy |
| Dunning Sequences | Not built-in | Not built-in | Native Stripe/Paddle/Lemon Squeezy dunning | Sequenzy |
| AI Email Generator | Not available | AI-powered email and subject line generator | Not available | GetResponse |
| SMS Marketing | Not included | Built-in SMS (Marketing Automation plan+) | Not included | GetResponse |
| Liquid Templating | Full Liquid support | Merge tags only | Merge fields with subscription vars | Drip |
| Push Notifications | Not supported | Web push notifications | Not supported | GetResponse |
Score breakdown
| Category | Drip | GetResponse | Sequenzy | Max |
|---|---|---|---|---|
| Drip Sequence Builder | 9 | 8 | 9 | 10 |
| Automation Triggers | 8 | 7 | 8 | 10 |
| Personalization | 8 | 7 | 8 | 10 |
| Ease of Use | 8 | 8 | 9 | 10 |
| Template Quality | 7 | 8 | 8 | 10 |
| Deliverability | 8 | 8 | 9 | 10 |
| Analytics and Reporting | 8 | 7 | 8 | 10 |
| Integrations | 9 | 7 | 7 | 10 |
| Pricing Value | 7 | 8 | 9 | 10 |
| SaaS-Specific Features | 5 | 5 | 10 | 10 |
| Total | 77 | 73 | 85 | 100 |
Drip feature deep-dive
Sequence Building
| Capability | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Visual Workflow Editor | 9/10 — Clean drag-and-drop with ecommerce actions | 8/10 — Flowchart-style builder with conditions and actions | 8/10 — Streamlined sequence builder |
| Pre-built Sequence Templates | 7/10 — Ecommerce templates for key workflows | 7/10 — Automation templates for welcome, nurture, webinars | 9/10 — SaaS templates: onboarding, trial, dunning, win-back |
| Multi-step Sequences | 9/10 — Complex multi-step with parallel paths | 8/10 — Multi-step with conditions and scoring | 8/10 — Multi-step with subscription triggers |
| Sequence Scheduling | 8/10 — Time windows, timezone-aware | 8/10 — Time-based delays with perfect timing | 8/10 — Timezone detection and optimal send |
| Goal Tracking | 7/10 — Purchase-based conversion goals | 7/10 — Scoring and tag-based goals | 8/10 — Subscription conversion goals |
Trigger System
| Capability | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Behavioral Triggers | 9/10 — Deep ecommerce behavior tracking | 7/10 — Page visits, link clicks, email engagement | 8/10 — In-app events, feature usage |
| Event-Based Triggers | 8/10 — Custom events via API | 6/10 — Limited custom event support | 9/10 — Subscription events: trial, payment, plan change |
| Segment Entry Triggers | 8/10 — Dynamic segment entry/exit | 7/10 — Segment and tag-based triggers | 8/10 — Segment triggers with subscription context |
| Webhook Triggers | 8/10 — Incoming webhooks | 6/10 — Basic webhook support via API | 8/10 — Webhooks with Stripe/Paddle parsing |
| Date-Based Triggers | 7/10 — Anniversary and date-field | 8/10 — Date-based automations and recurring events | 8/10 — Trial expiry, billing date triggers |
Personalization
| Capability | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Dynamic Content Blocks | 8/10 — Show/hide based on tags and purchases | 7/10 — Dynamic content sections in emails | 8/10 — Dynamic blocks for plan and status |
| Liquid Templating | 9/10 — Full Liquid support | 4/10 — Merge tags only, no Liquid | 7/10 — Merge fields with subscription vars |
| Product Recommendations | 9/10 — AI product recommendations | 5/10 — Product blocks via ecommerce integration | 5/10 — Feature recommendations |
| Send Time Optimization | 7/10 — Timezone-based sending | 8/10 — Perfect timing and time travel features | 7/10 — Timezone-aware with engagement opt. |
| AI Content Generation | 3/10 — Not available | 8/10 — AI email writer and subject line generator | 3/10 — Not available |
Lifecycle Management
| Capability | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Welcome Sequences | 8/10 — Ecommerce welcome with products | 8/10 — Welcome series with progressive content | 9/10 — SaaS onboarding with milestones |
| Re-engagement | 8/10 — Win-back for inactive buyers | 7/10 — Re-engagement with scoring-based triggers | 9/10 — Pre-built SaaS win-back |
| Churn Prevention | 5/10 — Not subscription-focused | 5/10 — Not subscription-focused | 9/10 — Native churn prevention |
| Upsell/Cross-sell | 9/10 — Product rec upsells | 6/10 — Basic product upsell via automation | 8/10 — Plan upgrade sequences |
| Trial Conversion | 5/10 — Not SaaS-focused | 5/10 — Time-based sequences possible | 10/10 — Purpose-built trial conversion |
Pricing
GetResponse offers more affordable pricing with a free plan and starts at $19/mo. Drip starts at $39/mo but includes all automation features. GetResponse gates advanced automation behind its Marketing Automation plan ($59/mo). Sequenzy offers the best SaaS drip value.
Drip free option
14-day free trial with all features
From $39/mo for 2,500 contacts
GetResponse free option
Free plan: 500 contacts, 2,500 newsletters/mo, 1 landing page
From $19/mo for 1,000 contacts (Email Marketing plan)
Sequenzy free option
14-day free trial with all features
From $19/month
| Tier | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Entry / Email Marketing | $39/mo — 2,500 contacts, unlimited emails, all features | $19/mo — 1,000 contacts, autoresponders, basic segmentation, landing pages | $19/mo — 1,000 contacts, 15,000 emails, all drip features |
| Growth / Marketing Automation | $89/mo — 5,000 contacts, all features | $59/mo — 1,000 contacts, automation builder, webinars (100 attendees), scoring | $49/mo — 5,000 contacts, 75,000 emails, priority support |
| Scale / Ecommerce Marketing | $154/mo — 10,000 contacts | $119/mo — 1,000 contacts, ecommerce features, transactional emails, SMS | $99/mo — 15,000 contacts, 200,000 emails, dedicated IP |
GetResponse is cheaper at entry level but gates its automation builder behind the $59/mo plan. Drip includes all features from the start. For SaaS companies, Sequenzy's $19/mo plan includes full drip automation, making it the most cost-effective option.
GetResponse's pricing structure requires careful analysis. The free and Email Marketing plans lack the automation builder, which is the core tool for drip campaigns. The Marketing Automation plan at $59/mo is where GetResponse becomes comparable to Drip, and at that price Drip offers deeper automation. Sequenzy's $19/mo with full automation is the best value for SaaS drip needs.
Drip campaign types
Welcome/Onboarding
Winner: SequenzyWelcome new subscribers and guide activation.
8/10 · Drip
Ecommerce welcome with products
7/10 · GetResponse
Welcome series with autoresponder or automation
9/10 · Sequenzy
SaaS onboarding with activation milestones
Drip offers deeper ecommerce welcome; Sequenzy wins for SaaS onboarding.
Abandoned Cart
Winner: SequenzyRecover abandoned carts.
10/10 · Drip
Best-in-class cart recovery
7/10 · GetResponse
Cart recovery on Ecommerce Marketing plan
4/10 · Sequenzy
Basic support
Drip dominates cart abandonment.
Trial Conversion
Winner: SequenzyConvert trial users.
5/10 · Drip
Not SaaS-focused
5/10 · GetResponse
Time-based autoresponders
10/10 · Sequenzy
Purpose-built trial conversion
Sequenzy is purpose-built for trial conversion.
Webinar Drip
Winner: SequenzyDrive registrations and follow up after webinars.
2/10 · Drip
Not supported (no webinar tool)
9/10 · GetResponse
Built-in webinar with automated invite and follow-up drips
2/10 · Sequenzy
Not supported
GetResponse uniquely offers integrated webinar drip campaigns.
Sales Funnel Drip
Winner: SequenzyMove prospects through a conversion funnel.
7/10 · Drip
Workflow-based with purchase triggers
8/10 · GetResponse
Pre-built conversion funnels with landing pages and emails
7/10 · Sequenzy
Subscription funnel sequences
GetResponse offers complete funnel building with integrated landing pages.
Win-Back / Re-engagement
Winner: SequenzyRe-activate dormant subscribers.
8/10 · Drip
Win-back for inactive buyers
7/10 · GetResponse
Scoring-based re-engagement
9/10 · Sequenzy
Pre-built SaaS win-back
Drip for ecommerce; Sequenzy for SaaS win-back.
Dunning / Payment Recovery
Winner: SequenzyRecover failed payments.
3/10 · Drip
Not supported
3/10 · GetResponse
Not supported
10/10 · Sequenzy
Native Stripe/Paddle/Lemon Squeezy dunning
Only Sequenzy offers native dunning.
Upsell / Cross-sell
Winner: SequenzyDrive additional revenue.
8/10 · Drip
Product rec upsells
6/10 · GetResponse
Basic product promotion in automations
8/10 · Sequenzy
Plan upgrade sequences
Drip leads for ecommerce upsell.
GetResponse's webinar and funnel campaign types are unique advantages that no other platform in this comparison offers. If your marketing strategy revolves around webinar-driven lead generation, GetResponse is the only option that handles the entire flow natively. For ecommerce and SaaS drip types, Drip and Sequenzy are stronger respectively.
Automation builder & editor
Builder features
| Feature | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Drag-and-Drop Builder | ✓ Visual workflow with ecommerce actions | ✓ Flowchart-style builder with conditions | ✓ Streamlined drip sequence builder |
| Conditional Branching | ✓ If/else splits with conditions | ✓ Condition-based branching with scoring | ✓ Subscription-aware branches |
| A/B Split Testing | ✓ Email split testing | ✓ A/B testing in campaigns and landing pages | ✓ Subject and content A/B tests |
| Goal/Conversion Tracking | ✓ Purchase-based goals | ✓ Scoring-based goal tracking | ✓ Subscription conversion goals |
| Nested Automations | — Can trigger other workflows | — Single-level automations | — Cross-sequence triggers |
| Wait Conditions | ✓ Time delays and date waits | ✓ Time delays, scheduling, perfect timing | ✓ Time delays, event and state waits |
| Multi-Channel Steps | — Email only | ✓ Email, SMS, and push in automations (higher plans) | — Email with webhook actions |
| Automation Templates | ✓ Ecommerce blueprints | ✓ Templates for common marketing scenarios | ✓ SaaS sequence templates |
Template editor
| Aspect | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Editor Type | Visual point-and-click with Liquid | Drag-and-drop with AI-assisted design | Block-based editor with merge fields |
| Pre-built Templates | Ecommerce-focused templates | Over 150 templates across industries | SaaS-optimized drip templates |
| Custom HTML | Full HTML with Liquid | HTML editor available | HTML with subscription merge tags |
| Dynamic Content | Liquid-powered dynamic blocks | Dynamic content sections | Dynamic sections for plan and status |
| Mobile Preview | Built-in mobile preview | Responsive preview and inbox testing | Mobile preview with responsive defaults |
| Brand Kit | Saved brand colors and fonts | Brand assets management | Brand settings across templates |
Deliverability
| Factor | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Average Inbox Rate | 93-95% | 91-94% | 94-96% |
| Dedicated IP | Available at higher volumes | Available as add-on | Available on Scale plan ($99/mo) |
| SPF/DKIM/DMARC | Full support | Full support with domain setup | Full support with one-click verification |
| Spam Testing | Basic spam score | Spam score and inbox preview | Spam score before send |
| List Hygiene Tools | Engagement-based cleanup | List hygiene tools and suppression | Auto bounce handling, engagement suppression |
| Sending Reputation | Good shared IPs | Good reputation, diverse sender pool | SaaS-focused clean pool |
Both platforms maintain solid deliverability. Drip has a slight edge due to its more focused sender pool. GetResponse has invested in anti-abuse measures to maintain reputation. Sequenzy benefits from a SaaS-focused sender pool with generally high engagement.
Integrations
Drip
150+
GetResponse
170+
Sequenzy
45+
Ecommerce
Drip
- ✓ Shopify: Deep native integration
- ✓ WooCommerce: Deep native integration
- ✓ Magento: Via integration
GetResponse
- ✓ Shopify: Native integration
- ✓ WooCommerce: Native integration
- ✓ Magento: Native integration
Sequenzy
- ✓ Shopify: Basic webhook
- — WooCommerce: Not supported
- — Magento: Not supported
Payment/Billing
Drip
- ✓ Stripe: Via Zapier
- — Paddle: Not supported
- ✓ PayPal: Via integration
GetResponse
- ✓ Stripe: Native integration
- — Paddle: Not supported
- ✓ PayPal: Native integration for funnels
Sequenzy
- ✓ Stripe: Deep native integration
- ✓ Paddle: Deep native integration
- — PayPal: Not supported
Webinar/Course
Drip
- — Built-in Webinar: Not available
- ✓ Zoom: Via Zapier
- ✓ Teachable: Via integration
GetResponse
- ✓ Built-in Webinar: Native webinar hosting (up to 1,000 attendees)
- ✓ Zoom: Via integration
- ✓ Teachable: Via Zapier
Sequenzy
- — Built-in Webinar: Not available
- — Zoom: Not supported
- — Teachable: Not supported
Developer Tools
Drip
- ✓ REST API: Full API
- ✓ Webhooks: Outgoing and incoming
- ✓ JavaScript SDK: Client-side tracking
GetResponse
- ✓ REST API: API for contacts, campaigns, automations
- ✓ Webhooks: Event-based webhooks
- ✓ JavaScript SDK: Form and tracking script
Sequenzy
- ✓ REST API: Full API with subscription endpoints
- ✓ Webhooks: Stripe/Paddle parsing
- ✓ JavaScript SDK: In-app event tracking
Analytics & reporting
| Metric | Drip | GetResponse | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Standard tracking with trends | Open tracking with time-of-open analysis | Open tracking with sequence aggregation |
| Click Tracking | Click maps and link tracking | Click tracking with geo and device data | Click tracking with feature attribution |
| Revenue Attribution | Ecommerce revenue per email | Revenue tracking (Ecommerce plan) | MRR impact per sequence |
| Sequence Performance | Workflow conversion rates | Automation performance dashboard | Sequence funnel with drop-off analysis |
| Cohort Analysis | Segment-based reporting | Limited; contact scoring trends | Trial cohort analysis |
| Export Options | CSV and API | CSV and API | CSV and API |
Only in Drip
- Revenue per subscriber
- Product performance
- Cart recovery analytics
- Lifetime value by source
Only in GetResponse
- Webinar attendance analytics
- Funnel conversion rates
- Landing page performance
- AI email performance predictions
Only in Sequenzy
- MRR impact dashboard
- Trial conversion funnel
- Dunning recovery rate
- Subscription lifecycle reports
Pros and cons
Drip
Pros
- Superior ecommerce drip automation capabilities
- Deep Shopify and WooCommerce integration
- Full Liquid templating for personalization
- AI product recommendation engine
- All features included at every tier
- Better behavioral triggers for ecommerce
- Revenue attribution per email and workflow
- Cleaner, more focused interface for drip campaigns
Cons
- No free plan available
- Higher starting price for ecommerce features
- No webinar hosting capability
- No landing page or funnel builder
- No SMS or push notifications
- No AI email content generator
- Not designed for SaaS subscription management
- Fewer built-in marketing channels than GetResponse
GetResponse
Pros
- All-in-one platform: email, webinars, landing pages, funnels
- Free plan for up to 500 contacts
- Built-in webinar hosting (unique in this space)
- AI-powered email writer and subject line generator
- Pre-built conversion funnels for common use cases
- SMS and web push notification support
- Over 150 pre-built email templates
- Lower starting price than Drip
Cons
- Automation builder is less powerful than Drip for ecommerce
- Ecommerce features gated behind highest plan ($119/mo)
- Limited behavioral and custom event triggers
- No Liquid templating or advanced personalization logic
- Automation builder only available on $59/mo+ plan
- Not designed for SaaS subscription lifecycle
- No native dunning or payment recovery
- Can feel scattered trying to be an all-in-one solution
Best for these scenarios
Ecommerce Store with Drip Needs
Pick: DripAn online store needs advanced cart recovery, browse abandonment, and purchase-based drips.
Drip's ecommerce automation depth is unmatched by GetResponse.
Business Running Webinars
Pick: GetResponseA business uses webinars as a key lead gen strategy and wants automated drip follow-ups.
GetResponse is the only platform with built-in webinar hosting and automated drip integration.
SaaS with Free Trial
Pick: SequenzyA SaaS startup needs trial conversion and onboarding sequences.
Sequenzy's pre-built SaaS sequences and Stripe integration are purpose-built for this.
Small Business Needing Full Marketing Suite
Pick: GetResponseA small business wants email, landing pages, funnels, and webinars in one tool.
GetResponse is the most complete all-in-one marketing platform among these options.
Subscription Business with Churn Issues
Pick: SequenzyA subscription company needs dunning and churn prevention.
Only Sequenzy offers native payment failure detection and pre-built dunning sequences.
Course Creator with Email Funnels
Pick: GetResponseAn online course creator wants landing pages, webinar integration, and automated sales funnels.
GetResponse's conversion funnel feature with webinar integration is ideal for course creators.
DTC Brand Maximizing Revenue
Pick: DripA DTC brand wants product-driven upsell and loyalty drips.
Drip's product recommendation engine and purchase-triggered automations maximize DTC revenue.
Bootstrapped Founder on a Budget
Pick: SequenzyA founder wants drip email with the best value for SaaS.
At $19/mo with pre-built SaaS sequences, Sequenzy offers the best SaaS drip value.
Migration plans
Drip → GetResponse
Difficulty: Easy to Moderate
Time: 2-4 days
Warnings
- Liquid templates must be converted to GetResponse merge tags
- Ecommerce automation depth will decrease
- Product recommendation features will be lost
- Automation builder requires Marketing Automation plan ($59/mo)
GetResponse → Drip
Difficulty: Easy to Moderate
Time: 2-4 days
Warnings
- Webinar data and registrations will not transfer
- Landing pages and funnels will need separate tools
- SMS and push notification capabilities will be lost
- AI email generator will not be available
| Direction | Step | Success criteria |
|---|---|---|
| Drip → GetResponse | Export contacts from Drip with tags and fields | Easy to Moderate |
| Drip → GetResponse | Import contacts into GetResponse with field mapping | Easy to Moderate |
| Drip → GetResponse | Recreate segments and tags | Easy to Moderate |
| Drip → GetResponse | Rebuild workflows as GetResponse automations | Easy to Moderate |
| Drip → GetResponse | Recreate email templates in GetResponse editor | Easy to Moderate |
| Drip → GetResponse | Set up landing pages and funnels if needed | Easy to Moderate |
| Drip → GetResponse | Connect ecommerce store | Easy to Moderate |
| Drip → GetResponse | Test automations before activating | Easy to Moderate |
| GetResponse → Drip | Export contacts from GetResponse with all fields | Easy to Moderate |
| GetResponse → Drip | Import contacts into Drip with mapping | Easy to Moderate |
| GetResponse → Drip | Convert GetResponse segments to Drip tags | Easy to Moderate |
| GetResponse → Drip | Rebuild automations as Drip workflows | Easy to Moderate |
| GetResponse → Drip | Migrate email templates to Drip editor | Easy to Moderate |
| GetResponse → Drip | Connect ecommerce integrations | Easy to Moderate |
| GetResponse → Drip | Set up Drip site tracking | Easy to Moderate |
| GetResponse → Drip | Test all workflows | Easy to Moderate |
Frequently asked questions
Is Drip or GetResponse better for drip campaigns?
Drip has a more powerful automation builder specifically for ecommerce drip campaigns. GetResponse has a solid automation builder but with less depth in behavioral triggers. For pure drip automation, Drip wins.
Does GetResponse have a free plan?
Yes, GetResponse offers a free plan for up to 500 contacts with 2,500 newsletters per month. It includes basic autoresponders and one landing page, but the visual automation builder requires a paid plan.
Can GetResponse host webinars?
Yes, GetResponse has built-in webinar hosting (up to 1,000 attendees on higher plans). This is unique among email platforms and allows automated drip campaigns around webinar registrations and attendance.
Which is better for SaaS drip email?
Neither Drip nor GetResponse is designed for SaaS. Both lack subscription-specific triggers and templates. Sequenzy is purpose-built for SaaS drip email with trial conversion, onboarding, and dunning sequences.
Does GetResponse have a funnel builder?
Yes, GetResponse offers pre-built conversion funnels that combine landing pages, email sequences, and payment processing. This is a unique feature not found in Drip.
Which has better deliverability?
Drip has a slight edge (93-95% vs 91-94%) due to its more focused ecommerce sender pool. Both maintain acceptable deliverability for most use cases.
Can either platform handle dunning?
Neither Drip nor GetResponse offers native dunning. Both require external integrations for payment failure detection. Sequenzy provides native Stripe, Paddle, and Lemon Squeezy dunning sequences.
Does GetResponse have AI features?
Yes, GetResponse offers an AI email writer that generates email copy and subject lines. Drip does not currently offer AI content generation features.
Which is more affordable?
GetResponse starts at $19/mo with a free plan available. Drip starts at $39/mo. However, GetResponse gates automation behind its $59/mo plan, while Drip includes all features at every tier.
Can I use both platforms for SMS?
GetResponse includes SMS marketing on its Marketing Automation plan and above. Drip does not offer SMS. Sequenzy also does not include SMS.
Which should you choose?
Choose Drip if…
- You need advanced ecommerce drip automation
- Deep Shopify/WooCommerce integration is a must
- Product recommendations and purchase-based triggers matter
- You want all features included without plan upgrades
- Liquid templating is important for personalization
- You want a focused, clean drip campaign builder
Choose GetResponse if…
- You want an all-in-one platform with webinars and funnels
- You run webinars as a core marketing strategy
- You want a free plan to start with
- AI-powered email content generation is appealing
- You need landing pages and conversion funnels built in
- SMS and push notifications are part of your strategy
Also consider Sequenzy
Best for SaaS companies needing pre-built subscription lifecycle drip sequences. From $19/month with native Stripe, Paddle, and Lemon Squeezy billing events for dunning and trial conversion.
Related comparisons
Browse the full comparison library, the 15-tool shortlist, or the drip strategy guides.