Klaviyo vs Brevo
Compare Klaviyo and Brevo (formerly Sendinblue) for drip email marketing. Features, pricing models, automation, and deliverability compared.
Last updated: 2026-03-15
Klaviyo
www.klaviyo.comE-commerce focused email and SMS marketing platform
Best for: E-commerce brands needing behavioral drip sequences
Brevo
www.brevo.comAll-in-one marketing platform with CRM and email automation
Best for: Businesses wanting affordable email-based pricing with CRM included
TL;DR: Klaviyo vs Brevo for Drip Campaigns
Klaviyo is the stronger drip platform for e-commerce with deeper behavioral data. Brevo is far more affordable thanks to its email-volume pricing model and includes a free CRM. Sequenzy is best for SaaS teams wanting billing-integrated drip campaigns.
Best for e-commerce brands that need advanced drip automation and deep store data.
Best for budget-conscious businesses that want unlimited contacts with volume-based pricing.
Best for SaaS companies needing pre-built drip sequences with Stripe/Paddle integration.
Editor's Note
The pricing difference between Klaviyo and Brevo is dramatic. At 50,000 contacts, you could be paying $720/mo with Klaviyo vs. $65/mo with Brevo. The question is whether Klaviyo advanced features justify a 10x price premium for your use case.
Klaviyo vs Brevo vs Sequenzy: Quick Comparison
| Feature | Klaviyo | Brevo | Sequenzy | Edge |
|---|---|---|---|---|
| Pricing Model | Per contact | Per email volume | Flat rate | Brevo |
| Visual Drip Builder | Advanced flow builder | Automation workflow editor | Pre-built + custom | Klaviyo |
| Free Plan | 250 contacts, 500 emails | 300 emails/day, unlimited contacts | No free plan | Brevo |
| Built-in CRM | No (profiles only) | Yes, full CRM included | Subscriber management | Brevo |
| E-commerce Triggers | 50+ event types | 15+ event types | SaaS billing events | Klaviyo |
| Transactional Email | Separate product | Built-in | Built-in | Brevo |
| SMS in Drips | Yes | Yes | No | Tie |
| Revenue Attribution | Per-flow revenue tracking | Basic revenue reports | MRR per sequence | Klaviyo |
Score Breakdown
Totals: Klaviyo 64/80, Brevo 59/80, Sequenzy 63/80.
Drip Email Feature Comparison
Feature-by-feature analysis of drip campaign capabilities.
Sequence Building
| Feature | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Multi-step Flows | 9/10 Unlimited steps with branching and splits | 7/10 Multi-step workflows with conditions | 8/10 Pre-built and custom multi-step sequences |
| Trigger Variety | 9/10 Events, metrics, dates, segments, price drops | 7/10 Form submission, page visit, event, date | 8/10 Signup, trial, payment, webhook events |
| Conditional Logic | 9/10 Nested if/then splits on any data point | 6/10 Basic if/else conditions | 8/10 Plan type, usage, and billing conditions |
Deliverability Tools
| Feature | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Send Time Optimization | 8/10 AI-powered smart send time | 8/10 Machine learning send time optimization | 7/10 Timezone-based sending |
| List Hygiene | 9/10 Sunset flows and engagement-based suppression | 7/10 Basic bounce management | 8/10 Automatic cleanup and bounce handling |
Pricing Comparison
Brevo charges by email volume (not contacts), making it dramatically cheaper for large lists with moderate sending. Klaviyo charges per contact, which scales quickly. Sequenzy offers a flat $19/mo for 15K emails.
Free up to 250 contacts, 500 emails/mo
Free with 300 emails/day (about 9,000/mo), unlimited contacts
No free plan. Starts at $19/mo.
| Tier | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| 1,000 contacts | $30/mo Contact-based billing | $9/mo (5K emails) Email volume billing, unlimited contacts | $19/mo 15K emails included |
| 5,000 contacts | $100/mo All features included | $18/mo (10K emails) Starter plan, no daily limit | $19/mo Same flat rate |
| 10,000 contacts | $150/mo Predictive analytics included | $35/mo (20K emails) Business plan for full automation | $19/mo Covers most SaaS volumes |
| 50,000 contacts | $720/mo Enterprise pricing | $65/mo (40K emails) Still very affordable at scale | Custom Contact sales |
Pricing Verdict: Brevo is 5-10x cheaper than Klaviyo at scale thanks to volume-based pricing. For SaaS drip campaigns, Sequenzy at $19/mo is extremely competitive.
Cost Note
Brevo email-volume pricing is a game-changer for businesses with large lists but moderate sending frequency. For SaaS drip campaigns, Sequenzy $19/mo flat rate is also hard to beat.
Drip Campaign Types Comparison
How each platform handles different types of drip email campaigns.
Welcome Series
Onboarding emails for new subscribers
Klaviyo
Advanced welcome flows with product recommendations and branching
Brevo
Basic welcome sequences with personalization
Sequenzy
Pre-built SaaS onboarding with trial milestone triggers
Verdict: Klaviyo for e-commerce. Sequenzy for SaaS. Brevo for basic welcome drips.
Lead Nurturing
Drip sequences to warm leads toward a purchase decision
Klaviyo
Behavior-driven nurture with engagement scoring
Brevo
CRM-integrated lead scoring and nurture workflows
Sequenzy
Trial-to-paid conversion sequences with usage triggers
Verdict: Brevo built-in CRM adds value for lead nurturing. All three are solid here.
Abandoned Cart
Recovery emails for incomplete purchases
Klaviyo
Multi-step cart recovery with dynamic product logic
Brevo
Basic cart abandonment with e-commerce plugins
Sequenzy
Not applicable (SaaS focused)
Verdict: Klaviyo is far superior for cart abandonment drips.
Re-engagement
Win-back campaigns for inactive contacts
Klaviyo
Predictive churn detection with automated re-engagement
Brevo
Inactivity-based triggers with simple win-back flows
Sequenzy
Usage-decline detection with churn prevention drips
Verdict: Klaviyo leads with predictive analytics. Sequenzy is strong for SaaS churn.
Transactional Drips
Order confirmations and receipts that transition into nurture
Klaviyo
Separate transactional product, can link to marketing flows
Brevo
Transactional and marketing in one platform
Sequenzy
Billing receipts plus onboarding drips in one flow
Verdict: Brevo excels by combining transactional and marketing email in one platform.
The Bigger Picture
Klaviyo dominance in e-commerce drip types is clear. But if you are not selling physical products, Brevo covers the basics at a fraction of the cost.
Automation Builder Comparison
| Feature | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Visual Workflow Editor | Yes Advanced flow builder with live preview | Yes Workflow editor with visual canvas | Yes Visual editor with SaaS templates |
| Conditional Branching | Yes Multi-condition splits on any attribute | Yes If/else branching on contact data | Yes Branch by plan, usage, billing |
| A/B Testing | Yes Full split testing in flows | Yes A/B testing on Business plan | Yes Subject and content testing |
| CRM Integration | No No built-in CRM | Yes Native CRM with deal tracking | No Subscriber management only |
| Webhook Actions | Yes Send webhooks from any flow step | Yes Webhook actions in workflows | Yes Webhook triggers and actions |
| Multi-channel Steps | Yes Email, SMS, push | Yes Email, SMS, WhatsApp | No Email only |
Email Templates & Editor
| Aspect | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Editor Type | Drag-and-drop with HTML option | Drag-and-drop with responsive editor | Drag-and-drop with code editor |
| Template Count | 80+ templates | 60+ templates | 40+ SaaS templates |
| Responsive Design | Fully responsive with preview | Responsive by default | Responsive with preview |
| Dynamic Content | Advanced dynamic blocks | Basic personalization blocks | Plan and usage data blocks |
| AI Content Tools | AI subject line generator | AI writing assistant | No AI tools built-in |
Deliverability Comparison
| Factor | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Average Inbox Placement | 93-95% | 89-92% | 91-94% |
| Dedicated IP | Available on paid plans | Add-on at $12/mo | Shared IP pool |
| Authentication | SPF, DKIM, DMARC | SPF, DKIM, DMARC | SPF, DKIM, DMARC |
| Daily Sending Limit | No daily limit | 300/day on free plan | No daily limit |
| IP Warm-up | Guided warm-up for dedicated IP | Automated IP warm-up | Managed shared IP |
Klaviyo consistently achieves higher deliverability. Brevo free plan daily sending limit can slow drip campaigns if your list is large.
Integration Ecosystem
Klaviyo: ~350 integrations. Brevo: ~150. Sequenzy: ~25.
E-commerce
| Service | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Shopify | Yes (Deep native integration) | Yes (Basic plugin) | No (Not supported) |
| WooCommerce | Yes (Good plugin) | Yes (Plugin available) | No (Not supported) |
Payment / Billing
| Service | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Stripe | Yes (Via Zapier) | Yes (Via Zapier) | Yes (Native deep integration) |
| Paddle | No (Not supported) | No (Not supported) | Yes (Native deep integration) |
CRM
| Service | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Salesforce | Yes (Native sync) | Yes (Native plugin) | No (Not supported) |
| HubSpot | Yes (Integration available) | Yes (Included free) | No (Not supported) |
Analytics & Reporting
| Metric | Klaviyo | Brevo | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Yes, privacy-adjusted | Yes, basic | Yes, privacy-aware |
| Click Tracking | Heatmaps and per-link | Per-link tracking | Per-link tracking |
| Revenue Attribution | Full per-flow revenue | Basic revenue overview | MRR per sequence |
| Real-time Dashboard | Yes | Yes | Yes |
| Exportable Reports | CSV and API | CSV export | CSV and API |
Klaviyo: Unique
- + Predictive CLV scoring
- + Product performance analytics
- + Custom report builder
Brevo: Unique
- + CRM pipeline reporting
- + WhatsApp campaign stats
- + Transactional email logs
Sequenzy: Unique
- + MRR impact per drip
- + Churn prevention metrics
- + Trial conversion funnel
Pros & Cons
Klaviyo
Pros
- + Best-in-class drip automation for e-commerce
- + Deep behavioral segmentation
- + Advanced revenue attribution
- + Predictive analytics and CLV scoring
- + Large integration ecosystem
Cons
- - Very expensive at scale (contact-based pricing)
- - No built-in CRM
- - Overkill for simple drip campaigns
- - Limited free plan
Brevo
Pros
- + Extremely affordable with volume-based pricing
- + Free CRM included on all plans
- + Transactional and marketing email in one platform
- + Generous free plan (300 emails/day)
- + WhatsApp channel support
Cons
- - Automation builder is less advanced than Klaviyo
- - E-commerce integrations are basic
- - Analytics and reporting are limited
- - Daily sending limit on free plan slows drip delivery
Best For: Who Should Use What?
E-commerce Drip Automation
Running cart recovery, browse abandonment, and post-purchase drips
Klaviyo deep e-commerce integration and behavioral data make it the clear choice.
Large List, Low Volume Drips
Sending targeted drips to a large contact database with low frequency
Brevo volume-based pricing means unlimited contacts without per-contact fees.
SaaS Onboarding Sequences
Guiding trial users through activation and conversion
Sequenzy has pre-built SaaS onboarding drips with native billing integration.
CRM Plus Drip Marketing
Wanting a CRM with integrated drip email functionality
Brevo includes a free CRM, eliminating the need for a separate tool.
Advanced Behavioral Drips
Triggering drips based on detailed user behavior and purchase history
Klaviyo has the most granular event tracking and conditional logic.
Migration Guide
Klaviyo to Brevo
- 1. Export Klaviyo contacts and lists
- 2. Import into Brevo with attribute mapping
- 3. Recreate flows as Brevo automation workflows
- 4. Set up e-commerce plugin if applicable
- 5. Verify domain authentication
- 6. Test drip sequences thoroughly
Watch Out
- ! Klaviyo advanced conditional logic may not have direct equivalents
- ! Revenue attribution data will not transfer
- ! Product recommendation blocks need to be rebuilt
Brevo to Klaviyo
- 1. Export Brevo contacts
- 2. Import into Klaviyo with field mapping
- 3. Recreate automation workflows as Klaviyo flows
- 4. Connect e-commerce platform
- 5. Set up domain authentication
- 6. Monitor deliverability during transition
Watch Out
- ! CRM deal data will not migrate to Klaviyo
- ! Transactional emails need separate Klaviyo setup
- ! WhatsApp workflows have no equivalent in Klaviyo
The Bottom Line
Choose Klaviyo if...
- ✓ You run an e-commerce store and need deep product-level drip automation
- ✓ Advanced segmentation and behavioral triggers are critical
- ✓ Revenue attribution per drip flow matters to your business
- ✓ You want predictive analytics for churn and lifetime value
Choose Brevo if...
- ✓ You want the most affordable drip email solution with unlimited contacts
- ✓ You need a built-in CRM alongside your email marketing
- ✓ Transactional and marketing email in one platform is appealing
- ✓ Your drip needs are straightforward and budget is a priority
Frequently Asked Questions
Why is Brevo so much cheaper than Klaviyo?
Brevo charges by email volume rather than contact count. This means you can have unlimited contacts and only pay for emails sent. Klaviyo charges per contact regardless of sending volume, which gets expensive quickly.
Is Brevo automation good enough for drip campaigns?
Brevo handles standard drip campaigns well (welcome, nurture, re-engagement). It lacks Klaviyo depth in conditional branching and predictive analytics, but covers most common drip use cases.
Can Brevo replace Klaviyo for e-commerce?
For basic e-commerce drips, yes. For advanced cart recovery with dynamic product blocks and deep segmentation, Klaviyo is still superior. The cost savings with Brevo are significant though.
Which is better for SaaS drip emails?
Neither is purpose-built for SaaS. Sequenzy is designed specifically for SaaS drip campaigns with native Stripe/Paddle integration and pre-built sequences for trial onboarding and churn prevention.