Omnisend vs Brevo
Compare Omnisend and Brevo (formerly Sendinblue) for drip email automation. Features, pricing models, deliverability, and automation capabilities.
Last updated: 2026-03-15
Omnisend
www.omnisend.comEcommerce email and SMS marketing automation
Best for: Ecommerce brands needing multi-channel drip campaigns
Brevo
www.brevo.comAll-in-one marketing platform with CRM and automation
Best for: Budget-conscious businesses needing transactional and marketing email in one platform
TL;DR: Omnisend vs Brevo for Drip Campaigns
Omnisend is the stronger choice for ecommerce-specific drip campaigns with deeper automation triggers, while Brevo offers unbeatable value with its email-volume-based pricing and built-in CRM. Sequenzy is the better option for SaaS companies needing subscription-driven drip sequences.
Best for ecommerce brands wanting multi-channel drip automation.
Best for budget-conscious teams wanting email, CRM, and transactional in one place.
Best for SaaS teams needing billing-integrated drip sequences.
Editor's Note
These platforms serve different needs. Omnisend is laser-focused on ecommerce, while Brevo is a versatile all-in-one platform. SaaS teams needing subscription lifecycle drips should consider Sequenzy instead.
Omnisend vs Brevo vs Sequenzy: Quick Comparison
| Feature | Omnisend | Brevo | Sequenzy | Edge |
|---|---|---|---|---|
| Visual Drip Builder | Yes, drag-and-drop workflow editor | Yes, visual automation builder | Yes, streamlined sequence editor | Omnisend |
| Pricing Model | Contact-based pricing | Email-volume-based pricing (unlimited contacts) | Email-volume-based, $19/mo for 15K | Brevo |
| Built-in CRM | Basic contact management | Full CRM with deals pipeline | Subscriber management with billing data | Brevo |
| Transactional Email | Separate transactional service | Built-in transactional email | Included in platform | Brevo |
| SMS in Drip Flows | Native SMS channel | SMS available in automations | Not available | Tie |
| Ecommerce Triggers | Deep ecommerce event triggers | Basic ecommerce tracking | SaaS billing event triggers | Omnisend |
| Pre-built Sequences | 20+ ecommerce automations | 10+ automation templates | 30+ SaaS drip templates | Sequenzy |
| Billing-triggered Drips | Limited to ecommerce orders | Not natively supported | Native Stripe/Paddle triggers | Sequenzy |
Score Breakdown
Totals: Omnisend 61/80, Brevo 59/80, Sequenzy 69/80.
Drip Email Feature Comparison
Feature-by-feature analysis of drip campaign capabilities.
Campaign Setup & Management
| Feature | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Workflow Visual Editor | 8/10 Multi-channel workflow builder with ecommerce focus | 7/10 Clean automation builder, functional but less polished | 9/10 Streamlined editor with SaaS drip templates |
| Drip Sequence Templates | 8/10 Strong ecommerce automation templates | 6/10 Basic templates, fewer pre-built options | 9/10 Extensive SaaS lifecycle templates |
| Multi-step Sequences | 8/10 Unlimited steps with branching | 7/10 Multi-step sequences with conditions | 8/10 Unlimited steps with smart scheduling |
Triggers & Conditions
| Feature | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Event-based Triggers | 8/10 Ecommerce events, page views, engagement | 7/10 Website events, form submissions, API events | 9/10 Subscription events, usage milestones, billing triggers |
| Behavioral Targeting | 8/10 Browse/cart behavior, purchase patterns | 6/10 Basic page visit and email engagement tracking | 8/10 Product usage patterns and feature adoption |
| Time-based Conditions | 7/10 Delays, scheduling, day-of-week targeting | 7/10 Delays, best-time sending on premium plans | 8/10 Business-hours delivery, timezone awareness |
Personalization
| Feature | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Dynamic Content | 8/10 Product recommendations and conditional blocks | 7/10 Template variables and conditional display | 8/10 Plan and usage-aware content blocks |
| Segmentation Depth | 7/10 Purchase and engagement-based segments | 7/10 Contact attributes and behavior-based segments | 8/10 MRR, plan tier, and usage-based segments |
Pricing Comparison
Brevo is unique with its email-volume pricing, meaning unlimited contacts at every tier. Omnisend charges per contact. Sequenzy also uses email-volume pricing, making it ideal for SaaS teams.
Free: 250 contacts, 500 emails/mo, basic automations
Free: Unlimited contacts, 300 emails/day (about 9,000/mo)
No free plan. $19/mo includes 15,000 emails and all features.
| Tier | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Starter | $16/mo (500 contacts) Limited by contacts | $9/mo (5,000 emails/mo) Unlimited contacts, Brevo branding | $19/mo (15,000 emails/mo) All features included |
| Growth | $59/mo (2,500 contacts) Full automation | $18/mo (20,000 emails/mo) No branding, basic analytics | $19/mo (15,000 emails/mo) All features included |
| Scale | $115/mo (10,000 contacts) Pro features | $49/mo (60,000 emails/mo) Advanced analytics, A/B testing | $49/mo (50,000 emails/mo) Growth tier |
| Enterprise | $330/mo (50,000 contacts) Priority support | $69/mo (100,000 emails/mo) Marketing automation, phone support | $99/mo (150,000 emails/mo) Scale tier |
Pricing Verdict: Brevo is the most affordable option by a wide margin, especially for large contact lists. However, Omnisend includes more drip automation features at each tier. Sequenzy sits in between with strong SaaS-specific value.
Cost Note
Brevo email-volume pricing model is a major advantage for businesses with large contact lists. If you have 50,000 contacts but only send a few emails per month, Brevo will be dramatically cheaper than Omnisend.
Drip Campaign Types Comparison
How each platform handles different types of drip email campaigns.
Welcome/Onboarding Drip
Automated welcome series for new subscribers.
Omnisend
Multi-channel welcome with product recommendations
Brevo
Basic welcome series with CRM integration
Sequenzy
SaaS onboarding sequences with milestone tracking
Verdict: Omnisend offers richer ecommerce welcome drips. Sequenzy leads for SaaS onboarding.
Cart Abandonment Drip
Recovery emails for abandoned shopping carts.
Omnisend
Multi-step cart recovery with product blocks and SMS
Brevo
Basic cart abandonment via ecommerce plugin
Sequenzy
Not applicable (SaaS-focused)
Verdict: Omnisend is far superior for cart abandonment drips.
Trial-to-Paid Conversion
Converting free trial users to paying customers.
Omnisend
Requires manual configuration, no native trial tracking
Brevo
Can be built with API events, not purpose-built
Sequenzy
Pre-built trial conversion sequences with native billing hooks
Verdict: Sequenzy is purpose-built for trial conversion drips.
Transactional Follow-up Drip
Follow-up sequences triggered by transactional events.
Omnisend
Separate transactional email service
Brevo
Unified transactional and marketing in one platform
Sequenzy
Billing events trigger marketing drip sequences
Verdict: Brevo excels with its unified transactional/marketing approach.
Re-engagement Drip
Win-back campaigns for inactive contacts.
Omnisend
Engagement-based segmentation with sunset flows
Brevo
Inactivity-based triggers with re-engagement templates
Sequenzy
Usage decline detection with retention sequences
Verdict: All three handle re-engagement capably. Sequenzy adds usage-based triggers.
Lead Nurture Drip
Long-term content drips to nurture leads.
Omnisend
Basic content scheduling, ecommerce-oriented
Brevo
CRM-integrated lead scoring and nurture flows
Sequenzy
Feature education drips tied to product usage
Verdict: Brevo lead scoring and CRM make it better for general lead nurturing.
The Bigger Picture
Omnisend dominates ecommerce-specific drip types, while Brevo is more versatile for general business automations. Neither is ideal for SaaS subscription lifecycle drips.
Automation Builder Comparison
| Feature | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Drag-and-drop editor | Yes Visual workflow builder with multi-channel nodes | Yes Visual automation builder with step-by-step flow | Yes Clean sequence builder with templates |
| Conditional splits | Yes If/else branching with properties | Yes Yes/No conditions based on attributes and behavior | Yes Branch by subscription, usage, and events |
| A/B split testing | Yes Built into workflows | Yes Available on Business plan and above | Yes Subject line and content testing |
| Goal/exit conditions | Yes Goal-based exits | No Basic exit rules only | Yes Billing event-based conversion goals |
| CRM actions | No No built-in CRM | Yes Create deals, update contacts, CRM triggers | No Subscriber management only |
| Webhook actions | Yes Webhooks in workflows | Yes Webhook triggers and actions | Yes Webhook triggers and actions |
| Wait/delay steps | Yes Time delays, scheduled sends | Yes Time delays and scheduled steps | Yes Business-hours-aware delays |
Email Templates & Editor
| Aspect | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Editor Type | Drag-and-drop with ecommerce product blocks | Drag-and-drop with content blocks | Drag-and-drop with SaaS-focused components |
| Pre-built Templates | 100+ ecommerce designs | 60+ templates across categories | 50+ SaaS drip templates |
| Custom HTML | Full HTML editor | HTML editor available | HTML with Liquid-style variables |
| Dynamic Product Blocks | AI-powered product recommendations | Basic product blocks via plugins | Plan-aware feature blocks |
| Mobile Preview | Built-in responsive preview | Responsive preview | Multi-device preview |
| Brand Kit | Brand assets management | Basic brand settings | Brand settings with consistent styling |
Deliverability Comparison
| Factor | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Average Inbox Rate | 93-95% | 88-93% | 95-97% |
| Dedicated IP | Available on Pro plan | Available as add-on ($250+/yr) | Shared optimized IPs |
| SPF/DKIM Auth | Full support with guided setup | Full support | Full support with automated verification |
| DMARC Support | Supported | Supported | Supported with monitoring |
| Bounce Handling | Automatic bounce management | Automatic bounce processing | Automatic with alerts |
| Spam Testing | Built-in spam checker | Basic spam analysis | Pre-send spam score analysis |
Omnisend generally achieves better inbox placement than Brevo, partly because Brevo shared IPs serve a wider variety of senders. Sequenzy maintains high deliverability through focused SaaS sending patterns.
Integration Ecosystem
Omnisend: ~130 integrations. Brevo: ~150. Sequenzy: ~35.
Ecommerce
| Service | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Shopify | Yes (Deep native integration) | Yes (Basic integration via plugin) | No (Not available) |
| WooCommerce | Yes (Strong plugin) | Yes (Plugin integration) | No (Not available) |
Billing & Payments
| Service | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Stripe | No (Not natively supported) | Yes (Payment tracking plugin) | Yes (Deep native integration) |
| Paddle | No (Not supported) | No (Not supported) | Yes (Native subscription triggers) |
CRM
| Service | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Salesforce | Yes (Basic sync) | Yes (Native CRM integration) | No (Not available) |
| HubSpot | No (Via Zapier) | Yes (Integration available) | Yes (Basic sync) |
Analytics & Reporting
| Metric | Omnisend | Brevo | Sequenzy |
|---|---|---|---|
| Open Rate Tracking | Yes, with trend analysis | Yes, with real-time tracking | Yes, per-sequence analytics |
| Click Tracking | Yes, click maps | Yes, click tracking | Yes, per-step click tracking |
| Revenue Attribution | Full ecommerce revenue tracking | Basic conversion tracking | MRR and subscription revenue attribution |
| Automation Reports | Per-workflow dashboards | Automation performance overview | Sequence performance funnels |
| Heat Maps | Email click maps | Not available | Not available |
Omnisend: Unique
- + Product performance in emails
- + SMS campaign analytics
- + Customer lifecycle reporting
Brevo: Unique
- + Transactional email analytics
- + CRM deal reporting
- + Real-time visitor tracking
Sequenzy: Unique
- + Trial-to-paid funnels
- + Churn prevention metrics
- + Revenue per drip sequence
Pros & Cons
Omnisend
Pros
- + Superior ecommerce drip automation with deep platform integrations
- + Multi-channel drip flows (email, SMS, push)
- + Better product recommendation engine for drip emails
- + Stronger ecommerce-specific templates and triggers
Cons
- - Contact-based pricing gets expensive at scale
- - No built-in CRM or transactional email
- - Less suitable for non-ecommerce use cases
- - Smaller overall integration ecosystem than Brevo
Brevo
Pros
- + Unbeatable pricing with unlimited contacts on all plans
- + Built-in CRM with deals pipeline
- + Unified transactional and marketing email platform
- + Good general-purpose automation builder
- + WhatsApp marketing channel available
Cons
- - Weaker ecommerce-specific drip triggers
- - Deliverability can be inconsistent on shared IPs
- - Fewer pre-built drip automation templates
- - Advanced features locked behind higher tiers
Best For: Who Should Use What?
Ecommerce store with multi-channel drips
An online store wants cart abandonment and post-purchase drip sequences across channels.
Omnisend provides the best ecommerce drip automations with SMS and push built in.
Large contact list on a tight budget
A business has 50,000+ contacts but a limited email marketing budget.
Brevo unlimited contacts pricing makes it the most affordable option for large lists.
SaaS company building onboarding drips
A SaaS startup needs trial-to-paid drip sequences with billing integration.
Sequenzy offers pre-built SaaS drip templates with native Stripe/Paddle integration.
Business needing CRM + email drips
A company wants a unified CRM and email drip platform.
Brevo built-in CRM with deals pipeline makes it ideal for sales-driven drip campaigns.
Shopify store scaling automation
A growing Shopify store wants advanced ecommerce drip automation.
Omnisend deep Shopify integration and ecommerce triggers are far superior to Brevo.
Migration Guide
Omnisend to Brevo
- 1. Export subscriber lists from Omnisend as CSV
- 2. Import contacts into Brevo with field mapping
- 3. Recreate drip workflows in Brevo automation builder
- 4. Migrate email templates via HTML export/import
- 5. Set up ecommerce tracking if needed
- 6. Verify domain authentication and deliverability
Watch Out
- ! SMS and push notification workflows cannot be fully replicated
- ! Ecommerce product blocks need manual recreation
- ! Engagement history does not transfer
Brevo to Omnisend
- 1. Export contacts from Brevo as CSV
- 2. Import into Omnisend with proper mapping
- 3. Rebuild automation workflows in Omnisend
- 4. Recreate email templates
- 5. Connect ecommerce platform to Omnisend
- 6. Set up domain authentication
Watch Out
- ! CRM data and deals will not transfer to Omnisend
- ! Transactional email setup needs separate configuration
- ! Brevo automation logic may not map directly to Omnisend workflows
The Bottom Line
Choose Omnisend if...
- ✓ You run an ecommerce store and want specialized drip automations
- ✓ You need multi-channel drips with email, SMS, and push
- ✓ You want deep Shopify or WooCommerce integration
- ✓ You prioritize ecommerce-specific templates and triggers
Choose Brevo if...
- ✓ You have a large contact list and need affordable pricing
- ✓ You want a built-in CRM alongside your drip campaigns
- ✓ You need transactional and marketing email in one platform
- ✓ You want a general-purpose tool that handles multiple channels
Frequently Asked Questions
Is Brevo cheaper than Omnisend for drip campaigns?
Yes, Brevo is generally cheaper, especially for large contact lists, because it charges by email volume rather than contact count. However, Omnisend includes more drip-specific features at each tier.
Which is better for ecommerce drip automation?
Omnisend is significantly better for ecommerce drip campaigns with deeper platform integrations, product recommendation blocks, and multi-channel automation support.
Does Brevo support advanced drip sequences?
Yes, Brevo supports multi-step automations with conditions and triggers. However, its drip capabilities are more general-purpose compared to Omnisend ecommerce-specific features.
Can I use Brevo for SaaS drip campaigns?
Brevo can handle basic SaaS drip sequences via its API and automation builder. For native billing integration and pre-built SaaS templates, Sequenzy is a better fit.